Comparing FitLife Brands (NASDAQ:FTLF) and Solesence (NASDAQ:SLSN)

FitLife Brands (NASDAQ:FTLF) and Solesence (NASDAQ:SLSN) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.

Earnings and Valuation

This table compares FitLife Brands and Solesence”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46 million	1.05	$6.33 million	$0.62	14.66
Solesence	$62.06 million	0.93	$1.79 million	($0.03)	-27.33

FitLife Brands has higher revenue and earnings than Solesence. Solesence is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 70.2% of Solesence shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 4.8% of Solesence shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares FitLife Brands and Solesence’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Solesence	-3.40%	-11.58%	-3.79%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for FitLife Brands and Solesence, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0	2	1	0	2.33
Solesence	1	0	0	0	1.00

FitLife Brands currently has a consensus target price of $18.00, indicating a potential upside of 98.02%. Given FitLife Brands’ stronger consensus rating and higher probable upside, equities research analysts plainly believe FitLife Brands is more favorable than Solesence.

Summary

FitLife Brands beats Solesence on 12 of the 13 factors compared between the two stocks.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

About Solesence

Nanophase Technologies Corporation provides engineered materials, formulation development, and commercial manufacturing with an integrated family of technologies in the United States. It offers surface engineered zinc oxide and titanium dioxide for sunscreens and personal care products; fully formulated cosmetics, sun care, and skin care under the Solésence brand name; and advanced materials products, such as architectural coatings, industrial coatings, abrasion-resistant additives, plastics additives, medical diagnostics, and various surface finishing technologies applications. The company was incorporated in 1989 and is headquartered in Romeoville, Illinois.