2,217 Shares of Alphabet Inc. $GOOG Purchased by My Personal CFO LLC

My Personal CFO LLC bought a new position in Alphabet Inc. (NASDAQ:GOOG) during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor bought 2,217 shares of the information services provider’s stock, valued at approximately $755,000.

Other institutional investors and hedge funds also recently made changes to their positions in the company. JM2 Capital Inc. grew its stake in shares of Alphabet by 0.9% in the third quarter. JM2 Capital Inc. now owns 6,637 shares of the information services provider’s stock worth $2,262,000 after acquiring an additional 56 shares during the period. XY Planning Network Inc. boosted its holdings in Alphabet by 7.2% in the third quarter. XY Planning Network Inc. now owns 8,911 shares of the information services provider’s stock worth $3,036,000 after purchasing an additional 602 shares during the last quarter. Define Financial LLC boosted its holdings in Alphabet by 5.0% in the third quarter. Define Financial LLC now owns 2,533 shares of the information services provider’s stock worth $863,000 after purchasing an additional 121 shares during the last quarter. Red Crane Wealth Management LLC boosted its holdings in Alphabet by 794.3% in the third quarter. Red Crane Wealth Management LLC now owns 10,866 shares of the information services provider’s stock worth $3,702,000 after purchasing an additional 9,651 shares during the last quarter. Finally, Signal Advisors Wealth LLC grew its position in Alphabet by 26.4% in the 3rd quarter. Signal Advisors Wealth LLC now owns 8,352 shares of the information services provider’s stock worth $2,846,000 after purchasing an additional 1,745 shares during the period. Institutional investors own 27.26% of the company’s stock.

Insiders Place Their Bets

In other news, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares of the company’s stock, valued at $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the company’s stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $18.90, for a total transaction of $2,232,808.20. The SEC filing for this sale provides additional information. Insiders sold a total of 441,399 shares of company stock worth $8,677,053 over the last quarter. 12.99% of the stock is currently owned by corporate insiders.

Alphabet Trading Up 0.2%

Shares of Alphabet stock opened at $349.52 on Wednesday. The company’s fifty day simple moving average is $341.98 and its 200-day simple moving average is $347.94. The stock has a market capitalization of $4.27 trillion, a PE ratio of 17.56, a P/E/G ratio of 1.01 and a beta of 1.19. Alphabet Inc. has a 1-year low of $241.18 and a 1-year high of $404.47. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping the consensus estimate of $2.87 by $6.24. Alphabet had a return on equity of 51.32% and a net margin of 54.77%. The firm had revenue of $119.80 billion during the quarter, compared to analyst estimates of $116.53 billion. During the same period in the prior year, the business posted $2.31 EPS. Alphabet’s revenue was up 24.2% on a year-over-year basis. As a group, equities analysts anticipate that Alphabet Inc. will post 20.54 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, September 14th. Shareholders of record on Monday, September 7th were given a $0.22 dividend. The ex-dividend date was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 4.42%.

Analysts Set New Price Targets

A number of equities research analysts have weighed in on GOOG shares. Pivotal Research boosted their target price on shares of Alphabet from $470.00 to $475.00 and gave the company a “buy” rating in a research note on Thursday, July 23rd. Morgan Stanley reduced their price objective on Alphabet from $415.00 to $400.00 and set an “overweight” rating for the company in a research report on Thursday, July 23rd. Sanford C. Bernstein lowered their target price on Alphabet from $390.00 to $385.00 and set a “market perform” rating on the stock in a report on Thursday, July 23rd. Jefferies Financial Group reissued a “buy” rating on shares of Alphabet in a report on Monday, August 3rd. Finally, Truist Financial dropped their target price on Alphabet from $430.00 to $420.00 and set a “buy” rating on the stock in a research report on Thursday, July 23rd. Six analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Buy” and a consensus price target of $421.95.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Gemini 4 Argon launch strengthens Alphabet’s AI narrative. Google released its flagship model to developers, businesses and paying users, highlighting coding and finance and legal knowledge-work capabilities. The launch may help Alphabet defend its position against Microsoft, OpenAI and other AI competitors. Google launches flagship AI model Gemini 4 Argon
• Positive Sentiment: Google is expanding AI distribution and potential revenue channels. Google Play now supports private apps created with Google AI Studio, while Alphabet and Unity plan to launch Unity Spark, an AI-assisted game-development platform. Google DeepMind and Google Cloud will also provide European researchers access to frontier models, potentially supporting adoption and ecosystem growth. Google Play now supports private apps
• Positive Sentiment: Analyst expectations remain constructive. Coverage points to accelerating Google Cloud demand and a potentially significant opportunity to monetize Alphabet’s internally developed AI chips. One analyst said the chip business could unlock as much as $100 billion by 2028, while BNP Paribas raised its price target. Alphabet could unlock $100 billion from AI chips
• Neutral Sentiment: Revenue trends provide a favorable but largely confirmatory backdrop. Alphabet has generated more revenue than Meta in each of the past eight quarters, with both companies showing steady growth and seasonal fourth-quarter strength. However, investors remain focused on whether AI investment converts into sustainable profits.
• Negative Sentiment: Multiple law firms are promoting a securities-fraud class action against Alphabet. The lawsuit alleges that Alphabet misrepresented progress on the Gemini 3.5 Pro model, including training setbacks and delays. Although the announcements largely repeat existing claims, they could increase headline and litigation risk; the lead-plaintiff deadline is generally cited as December 1, 2026. Alphabet securities-fraud class action
• Negative Sentiment: AI spending and intensifying competition remain concerns. Alphabet is committing heavily to data centers and AI infrastructure, raising questions about near-term free-cash-flow pressure. Apple is also moving deeper into smart-home AI, while Microsoft is challenging Nvidia and other suppliers with its own chips, increasing competitive pressure across Alphabet’s strategic markets. Apple HomeView challenges Google

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.