PLAYSTUDIOS (NASDAQ:MYPS – Get Free Report) and Starz Entertainment (NASDAQ:STRZ – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.
Institutional and Insider Ownership
37.5% of PLAYSTUDIOS shares are owned by institutional investors. 14.9% of PLAYSTUDIOS shares are owned by company insiders. Comparatively, 22.6% of Starz Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent ratings and price targets for PLAYSTUDIOS and Starz Entertainment, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PLAYSTUDIOS | 1 | 2 | 1 | 0 | 2.00 |
| Starz Entertainment | 1 | 3 | 4 | 1 | 2.56 |
PLAYSTUDIOS presently has a consensus target price of $12.50, indicating a potential upside of 198.69%. Starz Entertainment has a consensus target price of $32.71, indicating a potential upside of 31.67%. Given PLAYSTUDIOS’s higher possible upside, equities research analysts plainly believe PLAYSTUDIOS is more favorable than Starz Entertainment.
Profitability
This table compares PLAYSTUDIOS and Starz Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PLAYSTUDIOS | -20.65% | -19.61% | -15.33% |
| Starz Entertainment | -33.98% | -25.64% | -6.79% |
Earnings & Valuation
This table compares PLAYSTUDIOS and Starz Entertainment”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PLAYSTUDIOS | $235.10 million | 0.21 | -$28.64 million | ($3.60) | -1.16 |
| Starz Entertainment | $963.40 million | 0.44 | -$115.80 million | ($25.49) | -0.97 |
PLAYSTUDIOS has higher earnings, but lower revenue than Starz Entertainment. PLAYSTUDIOS is trading at a lower price-to-earnings ratio than Starz Entertainment, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
PLAYSTUDIOS has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500. Comparatively, Starz Entertainment has a beta of 2.55, suggesting that its share price is 155% more volatile than the S&P 500.
Summary
Starz Entertainment beats PLAYSTUDIOS on 9 of the 15 factors compared between the two stocks.
About PLAYSTUDIOS
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company's game portfolio includes a diverse range of titles comprising social casino, card, puzzle, and adventure games. It also offers POP! Slots, myVEGAS Slots, my KONAMI Slots, MGM Slots Live, myVEGAS Blackjack, myVEGAS Bingo, Tetris, Solitaire, Spider Solitaire, Jumbline 2, Sudoku, and Mahjong games. PLAYSTUDIOS, Inc. is headquartered in Las Vegas, Nevada.
About Starz Entertainment
Starz is a premium cable and streaming network owned by Starz Entertainment, which was formerly a part of Lionsgate. Starz had about 20 million subscribers in the U.S. and Canada as of Dec. 31, 2024. The company’s franchises include “Outlander” and “Power.”
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