Contrasting Outdoor (NASDAQ:POWW) & RideNow Group (NASDAQ:RDNW)

RideNow Group (NASDAQ:RDNW) and Outdoor (NASDAQ:POWW) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, risk, institutional ownership, earnings, dividends and analyst recommendations.

Profitability

This table compares RideNow Group and Outdoor’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
RideNow Group	-0.76%	N/A	-1.17%
Outdoor	12.08%	1.90%	1.67%

Analyst Recommendations

This is a summary of current ratings and target prices for RideNow Group and Outdoor, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RideNow Group	1	2	0	0	1.67
Outdoor	0	2	2	0	2.50

RideNow Group presently has a consensus target price of $8.50, suggesting a potential upside of 72.41%. Outdoor has a consensus target price of $2.62, suggesting a potential upside of 15.64%. Given RideNow Group’s higher probable upside, equities analysts clearly believe RideNow Group is more favorable than Outdoor.

Earnings and Valuation

This table compares RideNow Group and Outdoor”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RideNow Group	$1.08 billion	0.18	-$52.40 million	($0.23)	-21.43
Outdoor	$51.12 million	5.15	-$3.54 million	$0.03	75.67

Outdoor has lower revenue, but higher earnings than RideNow Group. RideNow Group is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

RideNow Group has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500. Comparatively, Outdoor has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500.

Insider and Institutional Ownership

66.1% of RideNow Group shares are owned by institutional investors. Comparatively, 26.4% of Outdoor shares are owned by institutional investors. 55.3% of RideNow Group shares are owned by insiders. Comparatively, 28.1% of Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Outdoor beats RideNow Group on 9 of the 14 factors compared between the two stocks.

About RideNow Group

RumbleOn, Inc. primarily operates as a powersports retailer in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as Smart Server, Inc. and changed its name to RumbleOn, Inc. in February 2017. The company was incorporated in 2013 and is based in Irving, Texas.

About Outdoor

AMMO, Inc. designs, produces, and markets ammunition and ammunition component products for sport and recreational shooters, hunters, individuals seeking home or personal protection, manufacturers, and law enforcement and military agencies. The company's products include STREAK Visual Ammunition that enables shooters to see the path of the bullets fired by them; and Stelth Subsonic ammunition primarily for suppressed firearms. It also owns and operates GunBroker.com, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. In addition, the company's products comprises of armor piercing and hard armor piercing incendiary precision ammunition; and ammunition casings for pistol ammunition through large rifle ammunition. The company has a license agreement with Jeff Rann's ammunition for game hunting. AMMO, Inc. was founded in 2016 and is based in Scottsdale, Arizona.