ServiceNow, Inc. $NOW Stock Sold by Howland Capital Management LLC

Howland Capital Management LLC lessened its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 11.8% in the 3rd quarter, Holdings Channel.com reports. The institutional investor owned 190,067 shares of the information technology services provider’s stock after selling 25,543 shares during the period. ServiceNow accounts for 0.9% of Howland Capital Management LLC’s holdings, making the stock its 29th largest position. Howland Capital Management LLC’s holdings in ServiceNow were worth $25,471,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds and other institutional investors have also modified their holdings of the stock. BlackRock Inc. bought a new stake in ServiceNow in the second quarter valued at $9,536,615,000. Bank of New York Mellon Corp bought a new position in ServiceNow during the 2nd quarter valued at about $712,573,000. Legal & General Group Plc bought a new position in shares of ServiceNow in the second quarter valued at approximately $641,888,000. Bank of America Corp DE bought a new stake in ServiceNow during the 2nd quarter worth approximately $627,355,000. Finally, Deutsche Bank AG bought a new stake in ServiceNow during the 2nd quarter worth approximately $595,157,000. Institutional investors own 87.18% of the company’s stock.

Insiders Place Their Bets

In other news, insider Jacqueline P. Canney sold 7,847 shares of the firm’s stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider owned 30,042 shares of the company’s stock, valued at approximately $4,145,796. This trade represents a 20.71% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This represents a 10.00% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is currently owned by insiders.

Analyst Ratings Changes

Several brokerages have issued reports on NOW. Yorkville Ives initiated coverage on ServiceNow in a research report on Monday, October 5th. They issued an “outperform” rating and a $160.00 price objective for the company. Mizuho set a $170.00 price objective on ServiceNow and gave the stock an “outperform” rating in a research note on Thursday, October 15th. Zacks Research cut ServiceNow from a “hold” rating to a “strong sell” rating in a report on Monday. Sanford C. Bernstein restated an “outperform” rating and issued a $266.00 target price on shares of ServiceNow in a research note on Tuesday. Finally, Bank of America lifted their price target on ServiceNow from $130.00 to $150.00 and gave the company a “buy” rating in a report on Wednesday, August 19th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have assigned a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and a consensus price target of $153.90.

ServiceNow Trading Up 2.4%

NOW stock opened at $156.85 on Friday. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. ServiceNow, Inc. has a twelve month low of $81.24 and a twelve month high of $192.97. The company has a market cap of $162.18 billion, a P/E ratio of 98.03, a PEG ratio of 2.81 and a beta of 0.99. The business has a fifty day moving average of $137.17 and a 200-day moving average of $115.08.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion for the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%. The firm’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same quarter last year, the business earned $0.81 earnings per share. As a group, equities research analysts expect that ServiceNow, Inc. will post 2.22 EPS for the current year.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: AI partnership expands product reach: ServiceNow and NVIDIA launched Arc, an enterprise AI agent designed to plan tasks and verify its work. The product reinforces ServiceNow’s positioning as an AI orchestration and workflow platform. ServiceNow and Nvidia launch Arc
• Positive Sentiment: AI demand is driving investor optimism: ServiceNow’s AI-related contract value reportedly exceeded $1 billion, while the stock has gained substantially over the past three months. The company’s shift toward usage-based “Assists” could increase revenue potential as customers deploy more AI agents. ServiceNow rallies as AI contract value tops $1 billion
• Positive Sentiment: Analyst support remains strong: Multiple firms raised their price targets ahead of earnings, including a Street-high $266 target from Bernstein. Polen Capital also highlighted ServiceNow as a company positioned to benefit from AI rather than suffer disruption. ServiceNow earnings outlook
• Neutral Sentiment: Earnings are the next catalyst: Investors are focused on the October 28 quarterly report. ServiceNow previously delivered revenue growth of 24% and an earnings beat, but current previews anticipate a possible single-digit earnings decline, raising the bar for another positive surprise. ServiceNow quarterly earnings preview
• Neutral Sentiment: Defense exposure received visibility: ServiceNow’s global defense and national security executive discussed the company’s activities at the AUSA 2026 conference, though the report did not disclose a material contract or financial impact. AUSA ServiceNow defense interview
• Negative Sentiment: Cash-flow and valuation concerns remain: Commentary warns that ServiceNow may need stronger cash flow to fund its AI expansion. With the shares trading at a high earnings multiple after a sharp run-up, any slowdown or weaker outlook could trigger profit-taking. ServiceNow cash-flow concerns
• Negative Sentiment: One notable bearish signal: Zacks Research downgraded ServiceNow from “hold” to “strong sell,” adding caution despite the broader analyst optimism. Zacks Research ratings

About ServiceNow

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.