SoFi Technologies (NASDAQ:SOFI) Stock: Insider Kelli Keough Sells 10,203 Shares

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 10,203 shares of the business’s stock in a transaction dated Tuesday, October 20th. The shares were sold at an average price of $14.72, for a total transaction of $150,188.16. Following the completion of the sale, the executive vice president directly owned 397,870 shares of the company’s stock, valued at approximately $5,856,646.40. This trade represents a 2.50% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

• On Monday, September 21st, Kelli Keough sold 10,203 shares of SoFi Technologies stock. The stock was sold at an average price of $16.99, for a total transaction of $173,348.97.
• On Thursday, August 20th, Kelli Keough sold 11,286 shares of SoFi Technologies stock. The shares were sold at an average price of $18.00, for a total transaction of $203,148.00.

SoFi Technologies Stock Performance

SoFi Technologies stock opened at $14.61 on Friday. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74. The company has a market capitalization of $18.87 billion, a PE ratio of 30.44, a P/E/G ratio of 0.86 and a beta of 2.33. The company has a 50 day moving average price of $16.74 and a 200-day moving average price of $17.07. SoFi Technologies, Inc. has a fifty-two week low of $13.86 and a fifty-two week high of $32.73.

SoFi Technologies (NASDAQ:SOFI) last announced its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.11 by $0.01. The company had revenue of $1.21 billion for the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%. SoFi Technologies’s revenue was up 42.5% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, equities analysts forecast that SoFi Technologies, Inc. will post 0.60 earnings per share for the current year.

Institutional Investors Weigh In On SoFi Technologies

Several institutional investors have recently added to or reduced their stakes in the business. BlackRock Inc. acquired a new position in SoFi Technologies in the second quarter valued at approximately $1,298,925,000. Bank of America Corp DE purchased a new position in SoFi Technologies in the second quarter worth approximately $163,808,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in SoFi Technologies in the second quarter worth approximately $93,937,000. Bank of New York Mellon Corp acquired a new stake in SoFi Technologies during the second quarter worth $72,531,000. Finally, Legal & General Group Plc acquired a new stake in SoFi Technologies during the second quarter worth $64,706,000. Institutional investors and hedge funds own 38.43% of the company’s stock.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Tokenized deposit launch: SoFi introduced SoFi Earn, or SOFIE, a bank-issued tokenized deposit offering a 4.40% annual yield. Each token represents cash held at SoFi Bank, is eligible for FDIC insurance and can reportedly be converted into SoFiUSD for crypto purchases or on-chain transfers. The product could attract otherwise idle crypto cash, increase deposits and strengthen customer engagement. Reuters article
• Positive Sentiment: Broader product offering: SoFi partnered with Prudential Financial to make no-exam term-life-insurance quotes, applications and purchases available within its app to more than 15 million members. The initiative may create additional cross-selling opportunities and diversify revenue beyond lending. Prudential partnership article
• Neutral Sentiment: Upcoming earnings catalyst: Investors are awaiting SoFi’s third-quarter results, expected around October 27. The report will indicate whether strong revenue growth and recent product launches are translating into sustained profitability and whether management maintains its full-year outlook. Zacks earnings preview
• Negative Sentiment: Persistent valuation and momentum concerns: Commentary notes that SOFI remains well below its 50-day and 200-day moving averages and has fallen sharply during 2026. Investors may view SOFIE as a promising catalyst, but its ability to materially improve deposits, revenue and earnings remains unproven. SoFi stock analysis
• Negative Sentiment: Executive stock sale: EVP Kelli Keough sold 10,203 shares worth approximately $150,000. The transaction was made under a pre-arranged Rule 10b5-1 plan and reduced her holdings by 2.5%, limiting its significance, but it may still add modest selling pressure or investor caution. SEC filing

Analyst Ratings Changes

Several brokerages have recently commented on SOFI. Weiss Ratings upgraded SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday. Keefe, Bruyette & Woods reaffirmed an “underperform” rating on shares of SoFi Technologies in a research note on Monday, October 12th. Truist Financial dropped their target price on shares of SoFi Technologies from $19.00 to $16.00 and set a “hold” rating on the stock in a report on Friday. The Goldman Sachs Group set a $15.00 target price on shares of SoFi Technologies in a research report on Tuesday, October 13th. Finally, Scotiabank started coverage on shares of SoFi Technologies in a report on Wednesday, September 2nd. They issued a “sector outperform” rating and a $25.00 price target for the company. Two research analysts have rated the stock with a Strong Buy rating, nine have issued a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus price target of $22.05.

About SoFi Technologies

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi’s offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.