Head-To-Head Contrast: MARA (NASDAQ:MARA) versus Amplitude (NASDAQ:AMPL)

Amplitude (NASDAQ:AMPL) and MARA (NASDAQ:MARA) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, risk and valuation.

Profitability

This table compares Amplitude and MARA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amplitude	N/A	N/A	N/A
MARA	N/A	N/A	N/A

Earnings & Valuation

This table compares Amplitude and MARA”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amplitude	$374.37 million	4.67	-$75.95 million	($0.75)	-23.01
MARA	N/A	N/A	N/A	($9.16)	-0.77

MARA has lower revenue, but higher earnings than Amplitude. Amplitude is trading at a lower price-to-earnings ratio than MARA, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

73.2% of Amplitude shares are held by institutional investors. Comparatively, 44.5% of MARA shares are held by institutional investors. 21.6% of Amplitude shares are held by insiders. Comparatively, 1.0% of MARA shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and price targets for Amplitude and MARA, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amplitude	1	2	7	1	2.73
MARA	3	0	7	0	2.40

Amplitude currently has a consensus target price of $14.30, indicating a potential downside of 17.15%. MARA has a consensus target price of $17.78, indicating a potential upside of 150.74%. Given MARA’s higher possible upside, analysts clearly believe MARA is more favorable than Amplitude.

Summary

Amplitude beats MARA on 6 of the 7 factors compared between the two stocks.

About Amplitude

Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time product data and reconstructed user visits; Amplitude Experiment, a solution that allows teams to test new capabilities and safely roll out new features; Amplitude CDP, an insight-driven solution that encompasses the data infrastructure, audience management, and data streaming capabilities; and Amplitude Session Replay used by product, marketing, and data teams to understand user behavior, diagnose product issues, and improve product outcomes. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

About MARA

MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.