Comparing TruGolf (TRUG) and Its Rivals

TruGolf (NASDAQ:TRUG) is one of 95 public companies in the “Leisure Products” industry, but how does it compare to its peers? We will compare TruGolf to similar businesses based on the strength of its dividends, profitability, risk, earnings, analyst recommendations, institutional ownership and valuation.

Volatility & Risk

TruGolf has a beta of -1.08, meaning that its stock price is 208% less volatile than the S&P 500. Comparatively, TruGolf’s peers have a beta of 1.21, meaning that their average stock price is 21% more volatile than the S&P 500.

Valuation and Earnings

This table compares TruGolf and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$18.88 million	-$15.23 million	-0.01
TruGolf Competitors	$3.02 billion	$72.16 million	575.83

TruGolf’s peers have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for TruGolf and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	0	0	0	1.00
TruGolf Competitors	563	2385	3809	188	2.52

As a group, “Leisure Products” companies have a potential upside of 27.48%. Given TruGolf’s peers stronger consensus rating and higher probable upside, analysts plainly believe TruGolf has less favorable growth aspects than its peers.

Insider and Institutional Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 45.3% of shares of all “Leisure Products” companies are held by institutional investors. 5.8% of TruGolf shares are held by insiders. Comparatively, 14.8% of shares of all “Leisure Products” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares TruGolf and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-55.27%	-132.15%	-24.75%
TruGolf Competitors	-8.44%	-18.53%	-3.95%

Summary

TruGolf peers beat TruGolf on 13 of the 13 factors compared.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.