NIKE (NYSE:NKE) Stock Price Up 1.1% – Time to Buy?

NIKE, Inc. (NYSE:NKE)’s stock price traded up 1.1% during trading on Monday. The stock traded as high as $39.57 and last traded at $39.1070. Approximately 22,913,892 shares were traded during trading, a decline of 7% from the average daily volume of 24,681,203 shares. The stock had previously closed at $38.67.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: A market-wide rebound in beaten-down consumer stocks helped lift Nike alongside peers; the move appears driven more by improving sector sentiment than by a new Nike-specific announcement. Article: Nike Climbs as Dow Rally Lifts Consumer Stocks
• Neutral Sentiment: Nike’s Sport Offense reset, fresh product launches and focus on performance categories could help restore momentum and protect full-price sales. However, the strategy’s success remains unproven, and weakness in Sportswear is still a concern. Article: NIKE’s Product Reset
• Neutral Sentiment: Stifel reiterated its Hold rating ahead of Investor Day, signaling limited conviction in the near-term upside. The event could provide investors with more detail on Nike’s turnaround plans. Article: Stifel Reiterates Hold Rating on Nike into Investor Day
• Negative Sentiment: Recent gains may have made the risk-reward less attractive, according to one analysis, despite Nike’s still-high dividend yield. That reflects ongoing concern that the recovery may take time. Article: Nike’s Dividend Yield Is Still Attractive, But I Can’t Say the Same About NKE Stock
• Negative Sentiment: Turnaround risks persist: coverage notes sales and near-term earnings pressure, with fiscal 2027 sales expected to decline. Product launches and restructuring may help, but investors are still waiting for evidence of a sustained recovery. Article: Will Product Reset Change Nike’s Narrative

Wall Street Analyst Weigh In

NKE has been the subject of a number of analyst reports. JPMorgan Chase & Co. dropped their target price on shares of NIKE from $40.00 to $33.00 and set an “underweight” rating for the company in a report on Friday, October 2nd. The Goldman Sachs Group restated a “neutral” rating and set a $30.00 price target (down from $38.00) on shares of NIKE in a report on Friday, October 2nd. Guggenheim reaffirmed a “buy” rating and set a $50.00 price target on shares of NIKE in a research report on Thursday, October 22nd. Berenberg Bank set a $27.50 price objective on NIKE and gave the stock a “sell” rating in a report on Tuesday, October 6th. Finally, BMO Capital Markets reiterated an “underperform” rating on shares of NIKE in a research report on Thursday, October 22nd. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, twenty-one have assigned a Hold rating and eleven have given a Sell rating to the company. Based on data from MarketBeat.com, NIKE presently has an average rating of “Reduce” and an average price target of $40.93.

NIKE Price Performance

The business’s 50 day moving average price is $36.88 and its two-hundred day moving average price is $45.88. The stock has a market cap of $60.13 billion, a P/E ratio of 24.67, a price-to-earnings-growth ratio of 4.49 and a beta of 1.01. The company has a current ratio of 2.07, a quick ratio of 1.39 and a debt-to-equity ratio of 0.39.

NIKE (NYSE:NKE) last announced its quarterly earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.43 by $0.05. NIKE had a net margin of 6.74% and a return on equity of 15.94%. The company had revenue of $11.21 billion for the quarter, compared to analysts’ expectations of $11.32 billion. During the same quarter in the previous year, the company earned $0.49 earnings per share. NIKE’s quarterly revenue was down 4.3% on a year-over-year basis. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, sell-side analysts expect that NIKE, Inc. will post 1.22 earnings per share for the current fiscal year.

NIKE Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, October 1st. Shareholders of record on Tuesday, September 1st were issued a dividend of $0.41 per share. The ex-dividend date was Tuesday, September 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 4.1%. NIKE’s dividend payout ratio is 78.85%.

Insiders Place Their Bets

In related news, EVP Philip McCartney sold 2,559 shares of NIKE stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total transaction of $96,192.81. Following the sale, the executive vice president directly owned 78,121 shares in the company, valued at $2,936,568.39. The trade was a 3.17% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Amy Montagne sold 4,867 shares of NIKE stock in a transaction that occurred on Friday, August 7th. The shares were sold at an average price of $42.05, for a total value of $204,657.35. Following the sale, the insider owned 57,436 shares in the company, valued at $2,415,183.80. This represents a 7.81% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 11,097 shares of company stock worth $438,843. Company insiders own 1.10% of the company’s stock.

Hedge Funds Weigh In On NIKE

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Gen Wealth Partners Inc boosted its stake in NIKE by 39.7% during the third quarter. Gen Wealth Partners Inc now owns 39,572 shares of the footwear maker’s stock worth $1,401,000 after acquiring an additional 11,252 shares in the last quarter. AlphaCore Capital LLC grew its stake in shares of NIKE by 72.1% in the 3rd quarter. AlphaCore Capital LLC now owns 17,730 shares of the footwear maker’s stock worth $629,000 after buying an additional 7,427 shares during the last quarter. Allspring Global Investments Holdings LLC grew its stake in shares of NIKE by 31.0% in the 3rd quarter. Allspring Global Investments Holdings LLC now owns 71,994 shares of the footwear maker’s stock worth $2,531,000 after buying an additional 17,047 shares during the last quarter. StoneRidge PMG Advisors LLC bought a new position in NIKE during the 3rd quarter valued at approximately $1,758,000. Finally, Missouri Trust & Investment Co increased its position in NIKE by 23.6% during the 3rd quarter. Missouri Trust & Investment Co now owns 32,547 shares of the footwear maker’s stock valued at $1,152,000 after buying an additional 6,215 shares in the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

About NIKE

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.