Recent Analysts’ Ratings Changes for eBay (EBAY)

eBay (NASDAQ: EBAY) has recently received a number of price target changes and ratings updates:

• 10/30/2026 – eBay had its price target raised by Citigroup from $130.00 to $145.00. They now have a “buy” rating on the stock.
• 10/30/2026 – eBay had its price target raised by Susquehanna from $110.00 to $125.00. They now have a “neutral” rating on the stock.
• 10/29/2026 – eBay was downgraded by Barclays from “overweight” to “underweight”.
• 10/29/2026 – eBay was downgraded by Citigroup from “buy” to “market perform”.
• 10/29/2026 – eBay is now covered by William Blair. They set a “market perform” rating on the stock.
• 10/29/2026 – eBay is now covered by BTIG Research. They set a “buy” rating on the stock.
• 10/29/2026 – eBay had its price target raised by Morgan Stanley from $132.00 to $140.00. They now have an “overweight” rating on the stock.
• 10/29/2026 – eBay was upgraded by UBS Group from “neutral” to “buy”.
• 10/29/2026 – eBay was upgraded by BNP Paribas Exane to “neutral”.
• 10/29/2026 – eBay had its price target raised by Sanford C. Bernstein from $115.00 to $125.00. They now have a “market perform” rating on the stock.
• 10/29/2026 – eBay had its “overweight” rating reaffirmed by Piper Sandler. They now have a $140.00 price target on the stock.
• 10/29/2026 – eBay had its price target raised by Wedbush from $137.00 to $153.00. They now have an “outperform” rating on the stock.
• 10/29/2026 – eBay had its price target raised by Morgan Stanley from $132.00 to $140.00. They now have an “overweight” rating on the stock.
• 10/29/2026 – eBay had its price target raised by Truist Financial from $115.00 to $133.00. They now have a “hold” rating on the stock.
• 10/29/2026 – eBay was given a new $120.00 price target by Mizuho.
• 10/29/2026 – eBay had its price target raised by UBS Group from $131.00 to $137.00. They now have a “neutral” rating on the stock.
• 10/29/2026 – eBay was given a new $135.00 price target by Robert W. Baird.
• 10/29/2026 – eBay was given a new $150.00 price target by Oppenheimer.
• 10/29/2026 – eBay had its “outperform” rating reaffirmed by BMO Capital Markets.
• 10/29/2026 – eBay was given a new $136.00 price target by Piper Sandler.
• 10/29/2026 – eBay had its price target raised by Barclays from $123.00 to $136.00. They now have an “overweight” rating on the stock.
• 10/29/2026 – eBay was given a new $120.00 price target by Evercore.
• 10/29/2026 – eBay had its price target raised by Needham & Company LLC from $135.00 to $140.00. They now have a “buy” rating on the stock.
• 10/29/2026 – eBay had its price target raised by JPMorgan Chase & Co. from $107.00 to $125.00. They now have a “neutral” rating on the stock.
• 10/29/2026 – eBay had its “outperform” rating reaffirmed by Oppenheimer. They now have a $140.00 price target on the stock, up from $133.00.
• 10/29/2026 – eBay had its price target raised by Rosenblatt Securities from $132.00 to $137.00. They now have a “buy” rating on the stock.
• 10/29/2026 – eBay was upgraded by Wells Fargo & Company from “underweight” to “equal weight”. They now have a $106.00 price target on the stock, up from $91.00.
• 10/28/2026 – eBay was downgraded by Weiss Ratings from “buy (a-)” to “buy (b+)”.
• 10/27/2026 – eBay had its price target raised by UBS Group from $120.00 to $131.00. They now have a “neutral” rating on the stock.
• 10/21/2026 – eBay is now covered by Erste Group Bank. They set a “buy” rating on the stock.
• 10/13/2026 – eBay was upgraded by Weiss Ratings from “buy (b)” to “buy (a-)”.
• 10/12/2026 – eBay had its price target raised by Morgan Stanley from $127.00 to $132.00. They now have an “overweight” rating on the stock.
• 10/12/2026 – eBay had its price target lowered by Wells Fargo & Company from $92.00 to $91.00. They now have an “underweight” rating on the stock.
• 9/28/2026 – eBay was downgraded by Weiss Ratings from “buy (b+)” to “buy (b)”.
• 9/24/2026 – eBay had its price target lowered by Arete Research from $113.00 to $111.00. They now have a “neutral” rating on the stock.
• 9/21/2026 – eBay had its price target lowered by Jefferies Financial Group from $80.00 to $75.00. They now have an “underperform” rating on the stock.
• 9/11/2026 – eBay was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.

eBay Price Performance

EBAY opened at $125.15 on Thursday. The firm has a 50-day moving average price of $111.78 and a 200-day moving average price of $104.26. eBay Inc. has a twelve month low of $78.03 and a twelve month high of $126.55. The company has a quick ratio of 0.78, a current ratio of 0.78 and a debt-to-equity ratio of 1.16. The company has a market capitalization of $54.94 billion, a price-to-earnings ratio of 27.33, a PEG ratio of 2.83 and a beta of 1.30.

eBay (NASDAQ:EBAY) last announced its quarterly earnings results on Wednesday, October 28th. The e-commerce company reported $1.51 EPS for the quarter, beating analysts’ consensus estimates of $1.41 by $0.10. The company had revenue of $3.21 billion for the quarter, compared to analysts’ expectations of $3.12 billion. eBay had a net margin of 16.84% and a return on equity of 49.20%. eBay’s revenue was up 13.7% compared to the same quarter last year. During the same period in the prior year, the company posted $1.36 EPS. Equities analysts expect that eBay Inc. will post 4.75 EPS for the current year.

eBay Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, December 18th. Shareholders of record on Friday, December 4th will be issued a dividend of $0.31 per share. The ex-dividend date of this dividend is Friday, December 4th. This represents a $1.24 dividend on an annualized basis and a yield of 1.0%. eBay’s payout ratio is presently 27.07%.

Insider Buying and Selling at eBay

In other news, SVP Jordan Sweetnam sold 1,014 shares of eBay stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the completion of the transaction, the senior vice president directly owned 35,546 shares in the company, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction on Monday, October 5th. The shares were sold at an average price of $107.08, for a total value of $1,189,658.80. Following the sale, the chief executive officer owned 226,269 shares in the company, valued at approximately $24,228,884.52. The trade was a 4.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 23,234 shares of company stock worth $2,429,577. Company insiders own 0.67% of the company’s stock.

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.