Head-To-Head Review: Datasea (NASDAQ:DTSS) and Viant Technology (NASDAQ:DSP)

Datasea (NASDAQ:DTSS) and Viant Technology (NASDAQ:DSP) are both small-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Earnings & Valuation

This table compares Datasea and Viant Technology”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Datasea	$40.70 million	0.14	-$2.19 million	($0.32)	-1.69
Viant Technology	$388.50 million	2.17	$8.35 million	$0.31	40.87

Viant Technology has higher revenue and earnings than Datasea. Datasea is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Datasea and Viant Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Datasea	N/A	N/A	N/A
Viant Technology	2.24%	4.23%	2.71%

Risk & Volatility

Datasea has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1.16, suggesting that its stock price is 16% more volatile than the S&P 500.

Insider & Institutional Ownership

82.1% of Datasea shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 50.6% of Datasea shares are held by insiders. Comparatively, 29.4% of Viant Technology shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for Datasea and Viant Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Datasea	1	0	0	0	1.00
Viant Technology	0	1	5	2	3.12

Viant Technology has a consensus target price of $18.33, indicating a potential upside of 44.71%. Given Viant Technology’s stronger consensus rating and higher probable upside, analysts clearly believe Viant Technology is more favorable than Datasea.

Summary

Viant Technology beats Datasea on 13 of the 15 factors compared between the two stocks.

About Datasea

Datasea Inc., through its subsidiaries, provides technology and information systems in the People's Republic of China. The company provides smart city solutions and 5G messaging applications. It also offers its smart security solutions primarily to schools, tourist or scenic attractions, and public communities. In addition, the company provides intelligent acoustics products, which include ultrasonic air sterilizer, air purification and deodorization, and other products. The company was formerly known as Rose Rock, Inc. and changed its name to Datasea Inc. in October 2015. Datasea Inc. was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.