Where Food Comes From (NASDAQ:WFCF) & Upwork (NASDAQ:UPWK) Head-To-Head Contrast

Where Food Comes From (NASDAQ:WFCF) and Upwork (NASDAQ:UPWK) are both small-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and earnings.

Profitability

This table compares Where Food Comes From and Upwork’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Where Food Comes From	5.78%	15.39%	10.24%
Upwork	13.53%	17.28%	8.20%

Earnings & Valuation

This table compares Where Food Comes From and Upwork”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Where Food Comes From	$24.89 million	3.07	$1.54 million	$0.28	54.71
Upwork	$787.78 million	1.59	$115.43 million	$0.81	12.37

Upwork has higher revenue and earnings than Where Food Comes From. Upwork is trading at a lower price-to-earnings ratio than Where Food Comes From, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

18.8% of Where Food Comes From shares are owned by institutional investors. Comparatively, 77.7% of Upwork shares are owned by institutional investors. 53.5% of Where Food Comes From shares are owned by company insiders. Comparatively, 4.9% of Upwork shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

Where Food Comes From has a beta of 0.14, meaning that its share price is 86% less volatile than the S&P 500. Comparatively, Upwork has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings for Where Food Comes From and Upwork, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Where Food Comes From	0	1	0	0	2.00
Upwork	1	9	3	0	2.15

Upwork has a consensus target price of $13.55, suggesting a potential upside of 35.23%. Given Upwork’s stronger consensus rating and higher probable upside, analysts clearly believe Upwork is more favorable than Where Food Comes From.

Summary

Upwork beats Where Food Comes From on 10 of the 14 factors compared between the two stocks.

About Where Food Comes From

Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in North America. The company operates through Verification and Certification, and Professional Services segments. It conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes From Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also offers professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. The company serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.

About Upwork

Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company’s work marketplace provides access to talent with various skills across a range of categories, including administrative support, sales and marketing, design and creative, and customer service, as well as web, mobile, and software development. Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company’s work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection. Its marketplace offerings include Upwork Payroll and Upwork Enterprise, as well as managed and escrow services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in San Francisco, California.