Recent Investment Analysts’ Ratings Updates for Booking (BKNG)

Booking (NASDAQ: BKNG) recently received a number of ratings updates from brokerages and research firms:

• 11/4/2026 – Booking had its “positive” rating reaffirmed by Wells Fargo & Company. They now have a $179.00 price target on the stock, down from $190.00.
• 11/4/2026 – Booking had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $200.00 price target on the stock, down from $230.00.
• 11/4/2026 – Booking had its “positive” rating reaffirmed by Susquehanna. They now have a $200.00 price target on the stock, down from $240.00.
• 11/4/2026 – Booking had its “outperform” rating reaffirmed by Citigroup.
• 11/4/2026 – Booking had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $245.00 price target on the stock.
• 11/4/2026 – Booking was given a new $205.00 price target by Mizuho.
• 11/4/2026 – Booking had its “neutral” rating reaffirmed by The Goldman Sachs Group. They now have a $175.00 price target on the stock.
• 11/4/2026 – Booking had its price target lowered by Citigroup from $236.00 to $220.00. They now have a “buy” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by JPMorgan Chase & Co. from $248.00 to $205.00. They now have an “overweight” rating on the stock.
• 11/4/2026 – Booking had its “neutral” rating reaffirmed by Piper Sandler. They now have a $200.00 price target on the stock, down from $215.00.
• 11/4/2026 – Booking had its price target lowered by Barclays from $210.00 to $170.00. They now have an “overweight” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by Royal Bank Of Canada from $220.00 to $205.00. They now have an “outperform” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by B. Riley Financial from $274.00 to $265.00. They now have a “buy” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by Wedbush from $247.00 to $210.00. They now have an “outperform” rating on the stock.
• 11/4/2026 – Booking is now covered by Citizens Jmp. They set a “hold” rating on the stock.
• 11/4/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 11/4/2026 – Booking had its price target lowered by Cantor Fitzgerald from $170.00 to $150.00. They now have a “neutral” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by Bank of America from $232.00 to $219.00. They now have a “buy” rating on the stock.
• 11/4/2026 – Booking had its price target lowered by Rosenblatt Securities from $245.00 to $210.00. They now have a “buy” rating on the stock.
• 11/3/2026 – Booking had its price target lowered by UBS Group from $274.00 to $265.00. They now have a “buy” rating on the stock.
• 10/30/2026 – Booking was downgraded by Weiss Ratings from “buy (b-)” to “hold (c+)”.
• 10/26/2026 – Booking had its “buy” rating reaffirmed by Bank of America.
• 10/22/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 10/20/2026 – Booking was given a new $225.00 price target by Melius Research.
• 10/12/2026 – Booking had its price target lowered by Cantor Fitzgerald from $220.00 to $170.00. They now have a “neutral” rating on the stock.
• 10/8/2026 – Booking was upgraded by Weiss Ratings from “hold (c+)” to “buy (b-)”.
• 10/7/2026 – Booking had its “reduce” rating reaffirmed by Wells Fargo & Company. They now have a $190.00 price target on the stock, down from $220.00.
• 9/30/2026 – Booking was given a new $216.00 price target by Truist Financial. They now have a “buy” rating on the stock.
• 9/24/2026 – Booking had its “market perform” rating reaffirmed by Citigroup.
• 9/24/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 9/16/2026 – Booking was given a new $230.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 9/14/2026 – Booking was upgraded by TD Cowen to “strong-buy”.

Booking Trading Up 0.5%

NASDAQ:BKNG traded up $0.84 on Thursday, reaching $161.05. The stock had a trading volume of 2,398,389 shares, compared to its average volume of 8,136,004. The company has a 50-day moving average of $164.14 and a 200 day moving average of $175.46. The stock has a market cap of $119.77 billion, a P/E ratio of 17.38, a price-to-earnings-growth ratio of 1.02 and a beta of 1.17. Booking Holdings Inc. has a 12-month low of $146.28 and a 12-month high of $220.81.

Booking (NASDAQ:BKNG) last announced its earnings results on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share for the quarter, beating the consensus estimate of $4.49 by $0.17. Booking had a negative return on equity of 89.54% and a net margin of 25.52%. The company had revenue of $9.79 billion during the quarter, compared to the consensus estimate of $9.55 billion. During the same period last year, the firm earned $99.50 earnings per share. The company’s revenue was down 1.2% on a year-over-year basis. On average, equities analysts predict that Booking Holdings Inc. will post 10.26 EPS for the current year.

Booking Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, December 31st. Shareholders of record on Friday, December 11th will be paid a dividend of $0.42 per share. This represents a $1.68 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date is Friday, December 11th. Booking’s dividend payout ratio (DPR) is 18.12%.

Insiders Place Their Bets

In other Booking news, Director Robert Mylod, Jr. sold 1,000 shares of Booking stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total transaction of $200,000.00. Following the sale, the director directly owned 14,000 shares in the company, valued at $2,800,000. The trade was a 6.67% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paulo Pisano sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, October 15th. The shares were sold at an average price of $163.06, for a total value of $244,590.00. Following the completion of the transaction, the insider directly owned 70,400 shares in the company, valued at approximately $11,479,424. The trade was a 2.09% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 57,425 shares of company stock valued at $11,783,564 over the last 90 days. 0.17% of the stock is owned by company insiders.

Booking Holdings Inc. is an online travel company that connects travelers with accommodations and other travel services. Through its digital platforms, customers can search for and book hotels, vacation rentals, flights, rental cars, attractions and other travel experiences. The company operates a portfolio of consumer brands, including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. Its services span accommodation reservations, travel search and comparison, car rentals, and restaurant reservations.