Isuzu Motors (OTCMKTS:ISUZY – Get Free Report) and Niu Technologies (NASDAQ:NIU – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability and risk.
Analyst Recommendations
This is a summary of current ratings and target prices for Isuzu Motors and Niu Technologies, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Isuzu Motors | 1 | 1 | 1 | 0 | 2.00 |
| Niu Technologies | 1 | 1 | 0 | 0 | 1.50 |
Niu Technologies has a consensus price target of $3.50, indicating a potential upside of 97.74%. Given Niu Technologies’ higher probable upside, analysts clearly believe Niu Technologies is more favorable than Isuzu Motors.
Volatility & Risk
Isuzu Motors has a beta of 0.6, indicating that its share price is 40% less volatile than the S&P 500. Comparatively, Niu Technologies has a beta of -0.31, indicating that its share price is 131% less volatile than the S&P 500.
Profitability
This table compares Isuzu Motors and Niu Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Isuzu Motors | 3.92% | 8.29% | 3.78% |
| Niu Technologies | -4.39% | -24.20% | -6.38% |
Insider & Institutional Ownership
75.1% of Niu Technologies shares are held by institutional investors. 10.2% of Niu Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Earnings and Valuation
This table compares Isuzu Motors and Niu Technologies”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Isuzu Motors | $23.11 billion | 0.42 | $890.18 million | $1.29 | 10.97 |
| Niu Technologies | $616.02 million | 0.22 | -$5.63 million | ($0.38) | -4.66 |
Isuzu Motors has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Isuzu Motors, indicating that it is currently the more affordable of the two stocks.
Summary
Isuzu Motors beats Niu Technologies on 11 of the 14 factors compared between the two stocks.
About Isuzu Motors
Isuzu Motors is a Japanese manufacturer specializing in commercial vehicles and diesel engines. Its products include trucks, buses, pickup trucks and engines for industrial and other applications. The company traces its roots to 1916 and was established as Isuzu Motors Limited in 1937. It takes its name from the Isuzu River in Japan. Isuzu serves customers in Japan and international markets, with vehicle and engine operations spanning regions including Asia, Africa, Europe and the Americas.
About Niu Technologies
Niu Technologies is a Beijing-based mobility company that designs, manufactures and sells smart electric two-wheelers. Its product portfolio includes electric scooters, mopeds, motorcycles and kick scooters, supported by connected technologies that enable features such as mobile-app integration, vehicle monitoring and battery management. The company markets products under the NIU brand, including its MQi, NQi, UQi, RQi, KQi and XQi product families. NIU’s vehicles are intended for urban transportation and personal mobility, with an emphasis on electric powertrains, connectivity, design and energy efficiency.
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