Head to Head Analysis: True Drinks (OTCMKTS:TRUU) and Charlie’s (OTCMKTS:CHUC)

Earnings and Valuation

This table compares Charlie’s and True Drinks”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Charlie’s	$16.25 million	1.43	-$2.09 million	N/A	N/A
True Drinks	$1.95 million	229.76	-$3.88 million	$0.01	9.01

Charlie’s has higher revenue and earnings than True Drinks.

Profitability

This table compares Charlie’s and True Drinks’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Charlie’s	-24.96%	N/A	-61.40%
True Drinks	-255.80%	N/A	-165.86%

Institutional & Insider Ownership

7.8% of Charlie’s shares are owned by institutional investors. 22.4% of Charlie’s shares are owned by insiders. Comparatively, 18.2% of True Drinks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Volatility and Risk

Charlie’s has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500. Comparatively, True Drinks has a beta of 10.9, meaning that its share price is 990% more volatile than the S&P 500.

Summary

Charlie’s beats True Drinks on 6 of the 8 factors compared between the two stocks.

About Charlie’s

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, alternative alkaloid vapor, and hemp-derived vapor and edible products. It sells its products through distributors, specialty retailers, and third-party online resellers in the United States, the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

About True Drinks

True Drinks Holdings, Inc. markets and distributes nutritional supplement drinks. The company sells Bazi All Natural Energy, a liquid nutritional supplement drink through drinkbazi.com. It also formulates products containing CBD; and produces and distributes vapor products in approximately 90 countries. The company was formerly known as True Drinks, Inc. and changed its name to True Drinks Holdings, Inc. in October 2012. True Drinks Holdings, Inc. was founded in 2008 and is headquartered in Irvine, California.