RumbleON (NASDAQ:RMBL – Get Free Report) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, valuation, dividends, institutional ownership and analyst recommendations.
Insider & Institutional Ownership
66.1% of RumbleON shares are held by institutional investors. Comparatively, 40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. 55.6% of RumbleON shares are held by insiders. Comparatively, 36.3% of D-MARKET Electronic Services & Trading shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares RumbleON and D-MARKET Electronic Services & Trading’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RumbleON | -9.87% | -101.83% | -4.77% |
| D-MARKET Electronic Services & Trading | -4.22% | -62.27% | -7.79% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RumbleON | $1.11 billion | 0.11 | -$78.60 million | ($3.01) | -1.06 |
| D-MARKET Electronic Services & Trading | $1.74 billion | 0.54 | -$48.95 million | ($0.18) | -16.36 |
D-MARKET Electronic Services & Trading has higher revenue and earnings than RumbleON. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than RumbleON, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
RumbleON has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, D-MARKET Electronic Services & Trading has a beta of 2.33, suggesting that its share price is 133% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for RumbleON and D-MARKET Electronic Services & Trading, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RumbleON | 0 | 4 | 1 | 0 | 2.20 |
| D-MARKET Electronic Services & Trading | 0 | 2 | 0 | 0 | 2.00 |
RumbleON presently has a consensus price target of $4.50, indicating a potential upside of 41.69%. D-MARKET Electronic Services & Trading has a consensus price target of $3.50, indicating a potential upside of 18.85%. Given RumbleON’s stronger consensus rating and higher probable upside, equities research analysts plainly believe RumbleON is more favorable than D-MARKET Electronic Services & Trading.
About RumbleON
RumbleOn, Inc. primarily operates as a powersports retailer in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as Smart Server, Inc. and changed its name to RumbleOn, Inc. in February 2017. The company was incorporated in 2013 and is based in Irving, Texas.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
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