RMR Wealth Builders Raises Stock Position in Salesforce Inc. $CRM

RMR Wealth Builders grew its holdings in shares of Salesforce Inc. (NYSE:CRM) by 7.7% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 9,510 shares of the CRM provider’s stock after purchasing an additional 677 shares during the period. RMR Wealth Builders’ holdings in Salesforce were worth $2,593,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds also recently bought and sold shares of CRM. Brighton Jones LLC increased its stake in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after purchasing an additional 3,102 shares during the period. Revolve Wealth Partners LLC increased its stake in Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC increased its holdings in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after purchasing an additional 184 shares during the period. Silvercrest Asset Management Group LLC increased its holdings in Salesforce by 584.8% during the 4th quarter. Silvercrest Asset Management Group LLC now owns 12,025 shares of the CRM provider’s stock worth $4,020,000 after purchasing an additional 10,269 shares during the period. Finally, Sherbrooke Park Advisers LLC purchased a new stake in Salesforce during the 4th quarter worth about $268,000. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other news, Director David Blair Kirk purchased 3,400 shares of the company’s stock in a transaction that occurred on Tuesday, September 9th. The shares were purchased at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the purchase, the director directly owned 3,824 shares of the company’s stock, valued at $973,819.84. This represents a 801.89% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction that occurred on Wednesday, July 16th. The stock was sold at an average price of $257.02, for a total value of $578,295.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $3,061,511,978.42. This represents a 0.02% decrease in their position. The disclosure for this sale can be found here. Insiders have sold a total of 70,577 shares of company stock worth $18,005,778 in the last 90 days. 3.00% of the stock is currently owned by company insiders.

Salesforce Trading Down 1.5%

CRM opened at $242.68 on Monday. Salesforce Inc. has a one year low of $226.48 and a one year high of $369.00. The company has a market cap of $231.03 billion, a P/E ratio of 35.27, a PEG ratio of 2.21 and a beta of 1.22. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. The business’s 50-day simple moving average is $253.21 and its 200-day simple moving average is $264.29.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. The business had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The business’s revenue for the quarter was up 9.8% on a year-over-year basis. During the same quarter in the prior year, the business posted $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities research analysts expect that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be paid a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Analyst Upgrades and Downgrades

Several brokerages have weighed in on CRM. BMO Capital Markets cut their price target on Salesforce from $335.00 to $280.00 and set an “outperform” rating on the stock in a report on Thursday, September 4th. Sanford C. Bernstein cut their price target on Salesforce from $255.00 to $221.00 and set an “underperform” rating on the stock in a report on Thursday, September 4th. Westpark Capital restated a “buy” rating and set a $320.00 price target on shares of Salesforce in a report on Wednesday, May 28th. Wells Fargo & Company cut their price target on Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a report on Thursday, September 4th. Finally, Barclays cut their price target on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a report on Monday, August 18th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $332.58.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.