Head to Head Analysis: Growlife (OTCMKTS:PHOT) & Traeger (NYSE:COOK)

Growlife (OTCMKTS:PHOT) and Traeger (NYSE:COOK) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, valuation, analyst recommendations and institutional ownership.

Profitability

This table compares Growlife and Traeger’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Growlife	N/A	N/A	N/A
Traeger	-6.02%	-5.67%	-1.93%

Valuation & Earnings

This table compares Growlife and Traeger”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Growlife	N/A	N/A	-$4.48 million	N/A	N/A
Traeger	$604.07 million	0.28	-$34.01 million	($0.27)	-4.69

Growlife has higher earnings, but lower revenue than Traeger.

Analyst Recommendations

This is a summary of current ratings and price targets for Growlife and Traeger, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Growlife	0	0	0	0	0.00
Traeger	1	5	1	0	2.00

Traeger has a consensus price target of $2.13, indicating a potential upside of 67.98%. Given Traeger’s stronger consensus rating and higher possible upside, analysts clearly believe Traeger is more favorable than Growlife.

Volatility & Risk

Growlife has a beta of 2.46, meaning that its stock price is 146% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.44, meaning that its stock price is 44% more volatile than the S&P 500.

Institutional and Insider Ownership

46.8% of Traeger shares are owned by institutional investors. 2.8% of Growlife shares are owned by company insiders. Comparatively, 14.7% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Traeger beats Growlife on 6 of the 11 factors compared between the two stocks.

About Growlife

GrowLife, Inc. focuses on the functional mushroom business. It processes, stores, markets, distributes, and sells fresh and dried mushroom products. The company was founded in 2012 and is headquartered in Kirkland, Washington.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.