Salesforce Inc. $CRM Shares Purchased by First Pacific Financial

First Pacific Financial boosted its position in shares of Salesforce Inc. (NYSE:CRM) by 16.8% in the 2nd quarter, HoldingsChannel reports. The fund owned 6,951 shares of the CRM provider’s stock after acquiring an additional 999 shares during the period. First Pacific Financial’s holdings in Salesforce were worth $1,895,000 as of its most recent SEC filing.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Diversified Trust Co grew its holdings in Salesforce by 30.1% during the 2nd quarter. Diversified Trust Co now owns 27,786 shares of the CRM provider’s stock worth $7,577,000 after acquiring an additional 6,430 shares in the last quarter. Neville Rodie & Shaw Inc. grew its holdings in Salesforce by 4.6% during the 2nd quarter. Neville Rodie & Shaw Inc. now owns 59,970 shares of the CRM provider’s stock worth $16,353,000 after acquiring an additional 2,644 shares in the last quarter. AG2R LA Mondiale Gestion D Actifs acquired a new position in Salesforce during the 1st quarter worth approximately $9,367,000. Jones Financial Companies Lllp lifted its position in shares of Salesforce by 31.2% during the 1st quarter. Jones Financial Companies Lllp now owns 344,887 shares of the CRM provider’s stock worth $93,016,000 after buying an additional 81,916 shares during the last quarter. Finally, Park National Corp OH lifted its position in shares of Salesforce by 10.5% during the 2nd quarter. Park National Corp OH now owns 114,532 shares of the CRM provider’s stock worth $31,232,000 after buying an additional 10,901 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analysts Set New Price Targets

Several brokerages have recently weighed in on CRM. JMP Securities restated a “market outperform” rating and set a $430.00 price objective on shares of Salesforce in a research report on Tuesday, September 2nd. Morgan Stanley boosted their price objective on shares of Salesforce from $404.00 to $405.00 and gave the stock an “overweight” rating in a research report on Tuesday, September 2nd. Royal Bank Of Canada reduced their price objective on shares of Salesforce from $275.00 to $250.00 and set a “sector perform” rating for the company in a research report on Thursday, September 4th. Citigroup boosted their price objective on shares of Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a research report on Tuesday, September 9th. Finally, JPMorgan Chase & Co. reduced their target price on shares of Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a report on Thursday, September 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, ten have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $332.58.

Insider Buying and Selling

In related news, Director David Blair Kirk purchased 3,400 shares of the business’s stock in a transaction on Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, with a total value of $865,844.00. Following the completion of the purchase, the director directly owned 3,824 shares in the company, valued at approximately $973,819.84. This trade represents a 801.89% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction on Monday, July 28th. The shares were sold at an average price of $269.11, for a total transaction of $605,497.50. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $3,205,522,871.81. This represents a 0.02% decrease in their position. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 81,000 shares of company stock worth $20,439,405. 3.00% of the stock is currently owned by insiders.

Salesforce Stock Down 3.3%

CRM stock opened at $236.92 on Wednesday. The company’s 50 day simple moving average is $248.44 and its 200-day simple moving average is $261.05. The firm has a market capitalization of $225.55 billion, a PE ratio of 34.44, a P/E/G ratio of 2.23 and a beta of 1.22. Salesforce Inc. has a 12 month low of $226.48 and a 12 month high of $369.00. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. The business had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th will be paid a dividend of $0.416 per share. The ex-dividend date of this dividend is Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.