Head to Head Review: TechTarget (NASDAQ:TTGT) & Generation Next Franchise Brands (OTCMKTS:VEND)

TechTarget (NASDAQ:TTGT) and Generation Next Franchise Brands (OTCMKTS:VEND) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Profitability

This table compares TechTarget and Generation Next Franchise Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TechTarget	-252.96%	-21.56%	-13.65%
Generation Next Franchise Brands	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent recommendations for TechTarget and Generation Next Franchise Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TechTarget	2	1	4	0	2.29
Generation Next Franchise Brands	0	0	0	0	0.00

TechTarget presently has a consensus price target of $16.40, suggesting a potential upside of 171.07%. Given TechTarget’s stronger consensus rating and higher probable upside, equities research analysts clearly believe TechTarget is more favorable than Generation Next Franchise Brands.

Institutional and Insider Ownership

93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by company insiders. Comparatively, 24.0% of Generation Next Franchise Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares TechTarget and Generation Next Franchise Brands”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TechTarget	$284.90 million	1.52	-$116.86 million	($0.42)	-14.40
Generation Next Franchise Brands	N/A	N/A	N/A	N/A	N/A

Generation Next Franchise Brands has lower revenue, but higher earnings than TechTarget.

Summary

TechTarget beats Generation Next Franchise Brands on 5 of the 9 factors compared between the two stocks.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.

About Generation Next Franchise Brands

Generation Next Franchise Brands, Inc. engages in the development and operation of retail platforms and related technology through franchise, licensing, wholesale, and corporate-owned business models. It operates through the following segments: Reis & Irvy’s; Print Mates, Inc.; and 19 Degrees, Inc. The Reis & Irvy’s, Inc. segment represents the sale of frozen yogurt and ice cream robots, franchise fees, royalties, location fees, and product rebates. The Print Mates, Inc. offers instant printing of photographs from touchscreen kiosks. The 19 Degrees, Inc. acts as a management company for 19 Degrees Corporate Service, LLC. The company was founded by Nicholas Yates on June 8, 2011 and is headquartered in San Diego, CA.