Niu Technologies (NASDAQ:NIU – Get Free Report) and Cooper-Standard (NYSE:CPS – Get Free Report) are both small-cap auto/tires/trucks companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.
Valuation & Earnings
This table compares Niu Technologies and Cooper-Standard”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $450.49 million | 0.73 | -$26.47 million | ($0.26) | -16.15 |
| Cooper-Standard | $2.73 billion | 0.21 | -$78.75 million | $1.62 | 19.60 |
Risk and Volatility
Niu Technologies has a beta of -0.36, meaning that its stock price is 136% less volatile than the S&P 500. Comparatively, Cooper-Standard has a beta of 2.63, meaning that its stock price is 163% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Niu Technologies and Cooper-Standard, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 1 | 0 | 0 | 0 | 1.00 |
| Cooper-Standard | 0 | 3 | 1 | 0 | 2.25 |
Cooper-Standard has a consensus target price of $25.50, indicating a potential downside of 19.71%. Given Cooper-Standard’s stronger consensus rating and higher probable upside, analysts clearly believe Cooper-Standard is more favorable than Niu Technologies.
Insider and Institutional Ownership
75.1% of Niu Technologies shares are owned by institutional investors. Comparatively, 69.1% of Cooper-Standard shares are owned by institutional investors. 10.2% of Niu Technologies shares are owned by company insiders. Comparatively, 8.8% of Cooper-Standard shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Niu Technologies and Cooper-Standard’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -3.85% | -15.68% | -5.28% |
| Cooper-Standard | 1.08% | N/A | -0.58% |
Summary
Cooper-Standard beats Niu Technologies on 10 of the 14 factors compared between the two stocks.
About Niu Technologies
Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.
About Cooper-Standard
Cooper-Standard Holdings Inc., through its subsidiary, Cooper-Standard Automotive Inc., manufactures and sells sealing, fuel and brake delivery, and fluid transfer systems in the United States, Mexico, China, Poland, Canada, Germany, France, and internationally. The company offers sealing systems, including dynamic seals, static seals, encapsulated glasses, textured surfaces with cloth appearance, obstacle detection sensor systems, FlushSeal systems, variable extrusions, specialty sealing products, stainless steel trims, and frameless systems. It also provides fuel and brake delivery systems comprising chassis and tank fuel lines and bundles, metallic brake lines and bundles, quick connects, low oligomer multi-layer convoluted tubes, brake jounce lines, direct injection and port fuel rails, MagAlloy break tube coating, and ArmorTube brake tube coating. In addition, the company offers fluid transfer systems, such as heater/coolant hoses, turbo charger hoses, charged air cooler ducts/assemblies, diesel particulate filter lines, secondary air hoses, degas tanks and deaerators, brake and clutch hoses, air intake and discharge systems, transmission oil cooling hoses, high temperature MLTs, and multilayer tubing for glycol thermal management. Its products are primarily used in passenger vehicles and light trucks that are manufactured by automotive original equipment manufacturers and replacement markets. Cooper-Standard Holdings Inc. was founded in 1960 and is headquartered in Northville, Michigan.
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