Gaia (NASDAQ:GAIA – Get Free Report) and Phoenix New Media (NYSE:FENG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.
Valuation and Earnings
This table compares Gaia and Phoenix New Media”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gaia | $90.36 million | 1.57 | -$5.23 million | ($0.19) | -29.68 |
| Phoenix New Media | $96.40 million | 0.29 | -$7.45 million | ($0.72) | -3.18 |
Profitability
This table compares Gaia and Phoenix New Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gaia | -5.06% | -5.00% | -3.36% |
| Phoenix New Media | -8.58% | -5.65% | -3.75% |
Analyst Ratings
This is a summary of current recommendations for Gaia and Phoenix New Media, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gaia | 1 | 0 | 2 | 1 | 2.75 |
| Phoenix New Media | 1 | 0 | 0 | 0 | 1.00 |
Gaia currently has a consensus target price of $8.00, suggesting a potential upside of 41.84%. Given Gaia’s stronger consensus rating and higher possible upside, research analysts plainly believe Gaia is more favorable than Phoenix New Media.
Risk and Volatility
Gaia has a beta of 0.83, indicating that its share price is 17% less volatile than the S&P 500. Comparatively, Phoenix New Media has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500.
Institutional & Insider Ownership
40.5% of Gaia shares are owned by institutional investors. Comparatively, 6.3% of Phoenix New Media shares are owned by institutional investors. 28.6% of Gaia shares are owned by company insiders. Comparatively, 10.9% of Phoenix New Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Gaia beats Phoenix New Media on 13 of the 15 factors compared between the two stocks.
About Gaia
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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