Mayflower Financial Advisors LLC Sells 148 Shares of Salesforce Inc. $CRM

Mayflower Financial Advisors LLC cut its holdings in Salesforce Inc. (NYSE:CRM) by 4.2% during the second quarter, HoldingsChannel reports. The firm owned 3,385 shares of the CRM provider’s stock after selling 148 shares during the period. Mayflower Financial Advisors LLC’s holdings in Salesforce were worth $923,000 as of its most recent filing with the SEC.

A number of other institutional investors have also made changes to their positions in CRM. Diversified Trust Co raised its position in Salesforce by 30.1% in the 2nd quarter. Diversified Trust Co now owns 27,786 shares of the CRM provider’s stock worth $7,577,000 after purchasing an additional 6,430 shares during the last quarter. Neville Rodie & Shaw Inc. raised its position in Salesforce by 4.6% in the 2nd quarter. Neville Rodie & Shaw Inc. now owns 59,970 shares of the CRM provider’s stock worth $16,353,000 after purchasing an additional 2,644 shares during the last quarter. AG2R LA Mondiale Gestion D Actifs bought a new position in Salesforce in the 1st quarter worth approximately $9,367,000. Jones Financial Companies Lllp raised its position in Salesforce by 31.2% in the 1st quarter. Jones Financial Companies Lllp now owns 344,887 shares of the CRM provider’s stock worth $93,016,000 after purchasing an additional 81,916 shares during the last quarter. Finally, Howard Capital Management Inc. raised its position in Salesforce by 25.3% in the 2nd quarter. Howard Capital Management Inc. now owns 11,243 shares of the CRM provider’s stock worth $3,070,000 after purchasing an additional 2,272 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors.

Salesforce Stock Performance

Shares of Salesforce stock opened at $251.42 on Thursday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. Salesforce Inc. has a 52 week low of $226.48 and a 52 week high of $369.00. The firm has a fifty day moving average of $247.04 and a two-hundred day moving average of $258.02. The stock has a market capitalization of $239.35 billion, a price-to-earnings ratio of 36.54, a PEG ratio of 2.13 and a beta of 1.19.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion during the quarter, compared to analysts’ expectations of $10.14 billion. During the same quarter in the prior year, the company earned $2.56 EPS. The firm’s quarterly revenue was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities research analysts predict that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Investors of record on Wednesday, September 17th were given a $0.416 dividend. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio is currently 24.13%.

Insider Activity at Salesforce

In related news, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction on Monday, October 27th. The shares were sold at an average price of $256.13, for a total value of $576,292.50. Following the completion of the sale, the chief executive officer owned 11,911,571 shares in the company, valued at $3,050,910,680.23. This represents a 0.02% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. In the last three months, insiders have sold 78,750 shares of company stock valued at $19,372,703. 3.00% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

Several research analysts recently weighed in on CRM shares. Roth Capital restated a “buy” rating and issued a $395.00 price objective on shares of Salesforce in a research report on Thursday, September 4th. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of Salesforce from $400.00 to $340.00 and set a “buy” rating for the company in a research report on Thursday, September 4th. Wells Fargo & Company dropped their price objective on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a research report on Thursday, September 4th. Canaccord Genuity Group dropped their target price on shares of Salesforce from $350.00 to $300.00 and set a “buy” rating for the company in a research report on Thursday, September 4th. Finally, Barclays dropped their target price on shares of Salesforce from $347.00 to $316.00 and set an “overweight” rating for the company in a research report on Monday, August 18th. Twenty-five research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $325.23.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.