Head to Head Analysis: Rockford (OTCMKTS:ROFO) vs. GoPro (NASDAQ:GPRO)

Rockford (OTCMKTS:ROFO) and GoPro (NASDAQ:GPRO) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

Profitability

This table compares Rockford and GoPro’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rockford	N/A	N/A	N/A
GoPro	-14.53%	-49.10%	-12.67%

Analyst Recommendations

This is a summary of current recommendations for Rockford and GoPro, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rockford	0	0	0	0	0.00
GoPro	2	1	0	0	1.33

GoPro has a consensus price target of $0.75, indicating a potential downside of 57.26%. Given GoPro’s stronger consensus rating and higher possible upside, analysts clearly believe GoPro is more favorable than Rockford.

Institutional & Insider Ownership

70.1% of GoPro shares are held by institutional investors. 40.6% of Rockford shares are held by company insiders. Comparatively, 18.4% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Rockford and GoPro”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rockford	N/A	N/A	N/A	N/A	N/A
GoPro	$801.47 million	0.35	-$432.31 million	($0.69)	-2.54

Rockford has higher earnings, but lower revenue than GoPro.

About Rockford

Rockford Corp. engages in the distribution, marketing and design of systems for the mobile audio aftermarket and OEM market. It distributes its products through the following brand names: Rockford Fosgate, Rockford Acoustic Design, CrimeStopper, Renegade and Lightning Audio. The company was founded by Jim Fosgate in 1973 and is headquartered in Tempe, AZ.

About GoPro

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.