Analyzing Johnson Outdoors (NASDAQ:JOUT) & Simulated Environment Concepts (OTCMKTS:SMEV)

Johnson Outdoors (NASDAQ:JOUT) and Simulated Environment Concepts (OTCMKTS:SMEV) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings and profitability.

Profitability

This table compares Johnson Outdoors and Simulated Environment Concepts’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-7.02%	-8.80%	-6.30%
Simulated Environment Concepts	N/A	N/A	N/A

Insider & Institutional Ownership

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 0.2% of Simulated Environment Concepts shares are owned by institutional investors. 28.0% of Johnson Outdoors shares are owned by company insiders. Comparatively, 62.6% of Simulated Environment Concepts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Johnson Outdoors and Simulated Environment Concepts”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$562.53 million	0.72	-$26.53 million	($3.87)	-10.14
Simulated Environment Concepts	N/A	N/A	N/A	N/A	N/A

Simulated Environment Concepts has lower revenue, but higher earnings than Johnson Outdoors.

Risk and Volatility

Johnson Outdoors has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Simulated Environment Concepts has a beta of 2.11, indicating that its stock price is 111% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Johnson Outdoors and Simulated Environment Concepts, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1	1	0	0	1.50
Simulated Environment Concepts	0	0	0	0	0.00

Summary

Simulated Environment Concepts beats Johnson Outdoors on 5 of the 8 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About Simulated Environment Concepts

Simulated Environment Concepts, Inc. engages in the development and manufacture of medical, health, and wellness equipments in the United States and internationally. Its products include SpaCapsule, a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management, and general wellness; and PTjetCapsule. The company also offers components, parts, accessories, and peripheral massage and health related items. Its products are used in various environments, such as corporate employee lounges, relaxation centers, gyms and health clubs, doctor's offices, hotels, tanning and beauty salons/spas, luxury accommodations, gulf clubs, ski lounges, shopping centers and malls, airports, cruise ships, luxury yachts, and homes. Simulated Environment Concepts, Inc. was founded in 1993 and is based in Miami, Florida.