Lakeland Industries (NASDAQ:LAKE – Get Free Report) and American Rebel (NASDAQ:AREB – Get Free Report) are both small-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations and profitability.
Risk & Volatility
Lakeland Industries has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, American Rebel has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500.
Profitability
This table compares Lakeland Industries and American Rebel’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lakeland Industries | -11.22% | -3.07% | -2.01% |
| American Rebel | -346.67% | N/A | -301.40% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lakeland Industries | $191.63 million | 0.80 | -$18.08 million | ($2.74) | -5.82 |
| American Rebel | $9.47 million | 0.07 | -$17.60 million | ($910.80) | 0.00 |
American Rebel has lower revenue, but higher earnings than Lakeland Industries. Lakeland Industries is trading at a lower price-to-earnings ratio than American Rebel, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Lakeland Industries and American Rebel, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lakeland Industries | 1 | 0 | 3 | 1 | 2.80 |
| American Rebel | 1 | 0 | 0 | 0 | 1.00 |
Lakeland Industries currently has a consensus price target of $25.00, suggesting a potential upside of 56.84%. Given Lakeland Industries’ stronger consensus rating and higher probable upside, equities analysts clearly believe Lakeland Industries is more favorable than American Rebel.
Institutional & Insider Ownership
71.7% of Lakeland Industries shares are held by institutional investors. Comparatively, 13.6% of American Rebel shares are held by institutional investors. 1.9% of Lakeland Industries shares are held by company insiders. Comparatively, 74.1% of American Rebel shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Lakeland Industries beats American Rebel on 10 of the 15 factors compared between the two stocks.
About Lakeland Industries
Lakeland Industries, Inc. manufactures and sells industrial protective clothing and accessories for the industrial and public protective clothing market worldwide. It offers firefighting and heat protective apparel to protect against fire; high-end chemical protective suits to provide protection from highly concentrated, toxic and/or lethal chemicals, and biological toxins; and limited use/disposable protective clothing, such as coveralls, laboratory coats, shirts, pants, hoods, aprons, sleeves, arm guards, caps, and smocks. The company provides durable woven garments, including electrostatic dissipative apparel used in electronics clean rooms; flame resistant meta aramid, para aramid, and FR cotton coveralls/pants/jackets used in petrochemical, refining operations, and electrical utilities; FR fabrics; and cotton and polycotton coveralls, lab coats, pants, and shirts. In addition, it provides high visibility clothing comprising reflective apparel, including vests, T-shirts, sweatshirts, jackets, coats, raingear, jumpsuits, hats, and gloves; and gloves and sleeves that are used in the automotive, glass, and metal fabrication industries. The company sells its products to a network of safety and industrial supply distributors through in-house sales teams, customer service group, and independent sales representatives. It serves end users, such as integrated oil, chemical/petrochemical, automobile, steel, glass, construction, smelting, cleanroom, janitorial, pharmaceutical, and high technology electronics manufacturers, as well as scientific, medical laboratories, and the utilities industry; and federal, state, and local governmental agencies and departments. Lakeland Industries, Inc. was incorporated in 1982 and is headquartered in Huntsville, Alabama.
About American Rebel
American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.
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