comScore (NASDAQ:SCOR) Director Sells $13,713.70 in Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek sold 2,002 shares of comScore stock in a transaction that occurred on Wednesday, November 12th. The shares were sold at an average price of $6.85, for a total transaction of $13,713.70. Following the completion of the transaction, the director directly owned 197,373 shares in the company, valued at approximately $1,352,005.05. This represents a 1.00% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

William Paul Livek also recently made the following trade(s):

• On Tuesday, November 11th, William Paul Livek sold 3,735 shares of comScore stock. The shares were sold at an average price of $7.12, for a total transaction of $26,593.20.
• On Monday, November 10th, William Paul Livek sold 2,206 shares of comScore stock. The stock was sold at an average price of $7.57, for a total value of $16,699.42.

comScore Stock Down 2.4%

NASDAQ SCOR traded down $0.16 during trading on Friday, hitting $6.43. The company’s stock had a trading volume of 15,223 shares, compared to its average volume of 30,759. comScore, Inc. has a 52 week low of $4.39 and a 52 week high of $10.18. The firm has a market cap of $32.25 million, a P/E ratio of -0.37 and a beta of 1.20. The firm has a 50 day moving average price of $7.22 and a 200 day moving average price of $6.06.

Institutional Trading of comScore

A hedge fund recently bought a new stake in comScore stock. Covestor Ltd bought a new position in shares of comScore, Inc. (NASDAQ:SCOR) during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 10,376 shares of the company’s stock, valued at approximately $91,000. Covestor Ltd owned about 0.21% of comScore as of its most recent filing with the Securities & Exchange Commission. Institutional investors and hedge funds own 42.15% of the company’s stock.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of comScore in a research report on Wednesday, November 5th. One research analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, the stock currently has an average rating of “Sell”.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.