Harley-Davidson (NYSE:HOG – Get Free Report) and VinFast Auto (NASDAQ:VFS – Get Free Report) are both mid-cap auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.
Valuation and Earnings
This table compares Harley-Davidson and VinFast Auto”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Harley-Davidson | $4.66 billion | 0.63 | $455.36 million | $4.12 | 6.00 |
| VinFast Auto | $1.81 billion | 4.47 | -$3.18 billion | ($1.42) | -2.44 |
Profitability
This table compares Harley-Davidson and VinFast Auto’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harley-Davidson | 5.76% | 7.43% | 1.97% |
| VinFast Auto | -132.71% | N/A | -50.60% |
Risk & Volatility
Harley-Davidson has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Comparatively, VinFast Auto has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.
Insider and Institutional Ownership
85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by insiders. Comparatively, 16.2% of VinFast Auto shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Harley-Davidson and VinFast Auto, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harley-Davidson | 2 | 4 | 2 | 0 | 2.00 |
| VinFast Auto | 1 | 1 | 2 | 0 | 2.25 |
Harley-Davidson currently has a consensus target price of $29.43, indicating a potential upside of 19.08%. VinFast Auto has a consensus target price of $5.75, indicating a potential upside of 66.18%. Given VinFast Auto’s stronger consensus rating and higher probable upside, analysts clearly believe VinFast Auto is more favorable than Harley-Davidson.
Summary
Harley-Davidson beats VinFast Auto on 9 of the 13 factors compared between the two stocks.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
About VinFast Auto
VinFast Auto Ltd. engages in the design and manufacture of electric vehicles (EV), e-scooters, and e-buses in Vietnam, Canada, and the United States. The company operates through three segments: Automobiles, E-scooter, and Spare Parts & Aftermarket Services. The Automobiles segment offers design, development, manufacturing, and sale of cars and electric buses, and related battery lease and battery charging services for electric cars and buses. The E-scooter segment provides design, development, manufacturing, and sales of e-scooters, and related battery lease and battery charging service for e-scooters. The Spare Parts, and Aftermarket Services segment engages in sale of spare parts and aftermarket services for automobiles and e-scooters. VinFast Auto Ltd. is based in Hai Phong City, Vietnam. VinFast Auto Ltd. is a subsidiary of Vingroup Joint Stock Company.
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