Banzai International (NASDAQ:BNZI – Get Free Report) and TechTarget (NASDAQ:TTGT – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, analyst recommendations, risk, profitability and earnings.
Insider & Institutional Ownership
96.8% of Banzai International shares are owned by institutional investors. Comparatively, 93.5% of TechTarget shares are owned by institutional investors. 11.1% of Banzai International shares are owned by insiders. Comparatively, 0.9% of TechTarget shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Volatility and Risk
Banzai International has a beta of -0.61, indicating that its share price is 161% less volatile than the S&P 500. Comparatively, TechTarget has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Banzai International | $4.53 million | 0.96 | -$31.51 million | ($6.55) | -0.19 |
| TechTarget | $446.51 million | 0.80 | -$116.86 million | ($1.73) | -2.88 |
Banzai International has higher earnings, but lower revenue than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Banzai International, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Banzai International and TechTarget’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Banzai International | -233.45% | -1,082.13% | -74.79% |
| TechTarget | -252.96% | -21.56% | -13.65% |
Analyst Ratings
This is a breakdown of current ratings and price targets for Banzai International and TechTarget, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Banzai International | 1 | 0 | 1 | 0 | 2.00 |
| TechTarget | 2 | 1 | 3 | 0 | 2.17 |
Banzai International currently has a consensus target price of $260.00, indicating a potential upside of 20,534.92%. TechTarget has a consensus target price of $11.25, indicating a potential upside of 125.90%. Given Banzai International’s higher possible upside, research analysts plainly believe Banzai International is more favorable than TechTarget.
About Banzai International
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
About TechTarget
TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.
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