Comparing Swatch Group (OTCMKTS:SWGAY) and Reborn Coffee (NASDAQ:REBN)

Swatch Group (OTCMKTS:SWGAY) and Reborn Coffee (NASDAQ:REBN) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

Profitability

This table compares Swatch Group and Reborn Coffee’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Swatch Group	N/A	N/A	N/A
Reborn Coffee	-191.48%	-995.56%	-170.77%

Insider & Institutional Ownership

1.8% of Reborn Coffee shares are held by institutional investors. 24.0% of Reborn Coffee shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Swatch Group and Reborn Coffee”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Swatch Group	$7.65 billion	3.18	$219.23 million	N/A	N/A
Reborn Coffee	$5.93 million	1.68	-$4.81 million	($2.56)	-0.65

Swatch Group has higher revenue and earnings than Reborn Coffee.

Risk and Volatility

Swatch Group has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500. Comparatively, Reborn Coffee has a beta of 2.1, meaning that its share price is 110% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings for Swatch Group and Reborn Coffee, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Swatch Group	1	0	0	0	1.00
Reborn Coffee	1	0	0	0	1.00

Summary

Swatch Group beats Reborn Coffee on 6 of the 9 factors compared between the two stocks.

About Swatch Group

The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. The company operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment engages in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials, watch hands, bracelets, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate, real estate management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.

About Reborn Coffee

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.