TechTarget (NASDAQ:TTGT – Get Free Report) and Banzai International (NASDAQ:BNZI – Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, dividends, profitability, risk and institutional ownership.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for TechTarget and Banzai International, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TechTarget | 2 | 1 | 3 | 0 | 2.17 |
| Banzai International | 1 | 0 | 1 | 0 | 2.00 |
TechTarget presently has a consensus target price of $11.25, suggesting a potential upside of 130.06%. Banzai International has a consensus target price of $260.00, suggesting a potential upside of 21,748.74%. Given Banzai International’s higher possible upside, analysts clearly believe Banzai International is more favorable than TechTarget.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TechTarget | $446.51 million | 0.79 | -$116.86 million | ($1.73) | -2.83 |
| Banzai International | $10.65 million | 0.75 | -$31.51 million | ($6.55) | -0.18 |
Banzai International has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Banzai International, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
TechTarget has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.61, indicating that its share price is 161% less volatile than the S&P 500.
Profitability
This table compares TechTarget and Banzai International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TechTarget | -252.96% | -21.56% | -13.65% |
| Banzai International | -233.45% | -1,082.13% | -74.79% |
Insider & Institutional Ownership
93.5% of TechTarget shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Comparatively, 11.1% of Banzai International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
TechTarget beats Banzai International on 8 of the 14 factors compared between the two stocks.
About TechTarget
TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.
About Banzai International
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
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