Critical Review: Maison Luxe (OTCMKTS:MASN) vs. Build-A-Bear Workshop (NYSE:BBW)

Maison Luxe (OTCMKTS:MASN) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, risk and dividends.

Insider & Institutional Ownership

79.3% of Build-A-Bear Workshop shares are held by institutional investors. 5.8% of Build-A-Bear Workshop shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Maison Luxe and Build-A-Bear Workshop’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maison Luxe	-6.04%	-9.59%	-20.96%
Build-A-Bear Workshop	11.34%	41.14%	19.56%

Earnings and Valuation

This table compares Maison Luxe and Build-A-Bear Workshop”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maison Luxe	$4.80 million	0.09	$100,000.00	N/A	N/A
Build-A-Bear Workshop	$522.52 million	1.33	$51.78 million	$4.46	11.91

Build-A-Bear Workshop has higher revenue and earnings than Maison Luxe.

Risk & Volatility

Maison Luxe has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Build-A-Bear Workshop has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Maison Luxe and Build-A-Bear Workshop, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maison Luxe	0	0	0	0	0.00
Build-A-Bear Workshop	0	1	4	0	2.80

Build-A-Bear Workshop has a consensus price target of $68.00, indicating a potential upside of 28.01%. Given Build-A-Bear Workshop’s stronger consensus rating and higher probable upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Maison Luxe.

Summary

Build-A-Bear Workshop beats Maison Luxe on 11 of the 12 factors compared between the two stocks.

About Maison Luxe

Maison Luxe, Inc. operates as a luxury goods retailer. It focuses on fine time pieces and jewelry segments on a wholesale and business-to-consumer basis. The company was formerly known as Clikia Corp. and changed its name to Maison Luxe, Inc. in April 2021. The company was incorporated in 2002 and is based in Fort Lee, New Jersey.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. The company operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. The company operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.