Contrasting Fenbo (NASDAQ:FEBO) and Clorox (NYSE:CLX)

Fenbo (NASDAQ:FEBO) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, dividends and institutional ownership.

Risk & Volatility

Fenbo has a beta of -1.3, indicating that its stock price is 230% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.57, indicating that its stock price is 43% less volatile than the S&P 500.

Profitability

This table compares Fenbo and Clorox’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fenbo	N/A	N/A	N/A
Clorox	11.68%	358.39%	15.05%

Valuation and Earnings

This table compares Fenbo and Clorox”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fenbo	$132.91 million	0.11	-$1.99 million	N/A	N/A
Clorox	$7.10 billion	1.74	$810.00 million	$6.37	15.92

Clorox has higher revenue and earnings than Fenbo.

Analyst Recommendations

This is a summary of current recommendations and price targets for Fenbo and Clorox, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fenbo	1	0	0	0	1.00
Clorox	4	13	1	0	1.83

Clorox has a consensus target price of $125.00, suggesting a potential upside of 23.30%. Given Clorox’s stronger consensus rating and higher possible upside, analysts plainly believe Clorox is more favorable than Fenbo.

Insider and Institutional Ownership

0.0% of Fenbo shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Clorox beats Fenbo on 12 of the 12 factors compared between the two stocks.

About Fenbo

Fenbo Holdings Limited, through its subsidiaries, manufactures and sells personal care electric appliances and toys products. The company offers curling wands and irons, flat irons and hair straighteners, hair dryers, trimmers, nail polishers, pet shampoo brushes, eyebrow pliers, etc. It serves customers in Europe, North America, South America, Asia, and internationally. The company was founded in 1993 and is headquartered in Kwun Tong, Hong Kong. Fenbo Holdings Limited operates as a subsidiary of Luxury Max Investments Limited.

About Clorox

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The Clorox Company was founded in 1913 and is headquartered in Oakland, California.