Amazon.com, Inc. $AMZN Shares Purchased by KFG Wealth Management LLC

KFG Wealth Management LLC increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 55.8% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 7,515 shares of the e-commerce giant’s stock after buying an additional 2,691 shares during the quarter. KFG Wealth Management LLC’s holdings in Amazon.com were worth $1,650,000 at the end of the most recent reporting period.

A number of other institutional investors also recently bought and sold shares of the business. Wilson Asset Management International PTY Ltd. purchased a new position in Amazon.com during the second quarter valued at approximately $11,102,000. ARK Investment Management LLC increased its holdings in shares of Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC increased its holdings in shares of Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares in the last quarter. Flaharty Asset Management LLC lifted its stake in shares of Amazon.com by 87.7% in the 1st quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock valued at $968,000 after purchasing an additional 2,377 shares during the period. Finally, Border to Coast Pensions Partnership Ltd increased its holdings in Amazon.com by 6.0% in the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after buying an additional 63,924 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Now — MarketBeat highlights Amazon’s December launch of “Amazon Now” (ultra‑fast urban delivery) as a potential catalyst: faster fulfillment could raise order frequency, deepen Prime engagement and become a meaningful 2026 growth lever if margins hold. Amazon Now Delivery Push Could Boost Its 2026 Outlook
• Positive Sentiment: OpenAI talks / chip deal — Reports that OpenAI is in talks with Amazon about a large strategic investment and potentially using Amazon’s custom chips would be a direct revenue and strategic win for AWS/Graviton/Trainium silicon and strengthens AMZN’s positioning in AI infrastructure. OpenAI and Amazon in talks for $10 billion funding deal
• Positive Sentiment: AI leadership & org changes — Amazon named a senior AWS veteran to lead a unified AI/chip/quantum organization, a move investors view as accelerating AI R&D and productization that could widen AWS’s competitive moat. Amazon Names New AI Chief To Take On OpenAI, Google & Microsoft
• Positive Sentiment: Analyst optimism — Several firms (including BMO, Bank of America and others) have reaffirmed Buy ratings or raised price targets (BMO to $304), keeping bullish analyst support that helps underpin the rally. BMO Capital Markets Increases Amazon.com (NASDAQ:AMZN) Price Target to $304.00
• Neutral Sentiment: Grid / power access ruling — A FERC decision to ease colocation of data centers with power plants reduces a potential infrastructure bottleneck for hyperscalers like AWS, but raises regulatory and grid‑cost allocation questions that are mixed for near‑term margins. Feds pave the way for Big Tech to plug data centers right into power plants
• Negative Sentiment: Talent loss to Starbucks — Starbucks hired Anand Varadarajan, a longtime Amazon grocery/supply chain tech leader, which is a small execution risk for Amazon’s grocery tech bench and highlights competition for senior talent. Starbucks hires Amazon grocery tech leader as new CTO amid turnaround push
• Negative Sentiment: Legal & governance pressure — Ongoing litigation tied to delivery‑driver accidents and investor demands for disclosures on immigration policy impacts add legal and operational risk that could pressure costs or require new disclosures. Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks Exclusive: Amazon, Walmart shareholder pushes firms to report impact of Trump’s immigration policies

Analyst Ratings Changes

A number of equities research analysts have recently commented on the company. JPMorgan Chase & Co. restated a “buy” rating and set a $305.00 target price on shares of Amazon.com in a research report on Friday, December 12th. Rothschild & Co Redburn reiterated a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a research report on Tuesday, November 18th. BMO Capital Markets boosted their price objective on Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a research report on Tuesday. Monness Crespi & Hardt increased their target price on Amazon.com from $275.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Finally, China Renaissance boosted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Monday, November 3rd. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $295.50.

Amazon.com Stock Performance

AMZN opened at $227.35 on Friday. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The firm has a market capitalization of $2.43 trillion, a PE ratio of 32.11, a PEG ratio of 1.56 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm’s 50-day moving average price is $229.52 and its 200 day moving average price is $225.38.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s revenue was up 13.4% on a year-over-year basis. During the same period last year, the company posted $1.43 EPS. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Activity

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Douglas J. Herrington sold 22,000 shares of the company’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the sale, the chief executive officer directly owned 493,507 shares of the company’s stock, valued at $123,391,555.21. This represents a 4.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 82,234 shares of company stock valued at $19,076,767 in the last 90 days. 9.70% of the stock is owned by insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.