Recent Analysts’ Ratings Changes for Asana (ASAN)

Asana (NYSE: ASAN) recently received a number of ratings updates from brokerages and research firms:

• 12/22/2025 – Asana had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/16/2025 – Asana is now covered by analysts at BTIG Research. They set a “neutral” rating on the stock.
• 12/15/2025 – Asana was upgraded by analysts at KeyCorp from a “sector weight” rating to an “overweight” rating. They now have a $18.00 price target on the stock.
• 12/6/2025 – Asana was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/3/2025 – Asana had its price target raised by analysts at Royal Bank Of Canada from $12.00 to $14.00. They now have an “underperform” rating on the stock.
• 12/3/2025 – Asana had its price target lowered by analysts at DA Davidson from $17.00 to $15.00. They now have a “neutral” rating on the stock.
• 12/3/2025 – Asana had its price target lowered by analysts at UBS Group AG from $18.00 to $16.00. They now have a “neutral” rating on the stock.
• 12/3/2025 – Asana had its price target lowered by analysts at Citigroup Inc. from $17.00 to $16.00. They now have a “neutral” rating on the stock.
• 11/8/2025 – Asana was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 10/26/2025 – Asana was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.

Insiders Place Their Bets

In related news, Director Justin Rosenstein sold 850,233 shares of Asana stock in a transaction that occurred on Tuesday, December 9th. The shares were sold at an average price of $15.12, for a total transaction of $12,855,522.96. Following the transaction, the director directly owned 210,398 shares of the company’s stock, valued at $3,181,217.76. This trade represents a 80.16% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, COO Anne Raimondi sold 62,165 shares of the firm’s stock in a transaction that occurred on Monday, December 22nd. The shares were sold at an average price of $14.31, for a total transaction of $889,581.15. Following the completion of the sale, the chief operating officer owned 702,013 shares of the company’s stock, valued at approximately $10,045,806.03. This trade represents a 8.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 3,269,000 shares of company stock worth $49,252,124 over the last quarter. Company insiders own 61.28% of the company’s stock.

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.