Head to Head Review: Omnicom Group (NYSE:OMC) and Adaptive Medias (OTCMKTS:ADTM)

Adaptive Medias (OTCMKTS:ADTM) and Omnicom Group (NYSE:OMC) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, earnings, analyst recommendations, institutional ownership, profitability and risk.

Profitability

This table compares Adaptive Medias and Omnicom Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Adaptive Medias	N/A	N/A	N/A
Omnicom Group	8.31%	33.30%	5.73%

Valuation & Earnings

This table compares Adaptive Medias and Omnicom Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Adaptive Medias	N/A	N/A	N/A	N/A	N/A
Omnicom Group	$15.69 billion	0.98	$1.48 billion	$6.77	11.82

Omnicom Group has higher revenue and earnings than Adaptive Medias.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Adaptive Medias and Omnicom Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Adaptive Medias	0	0	0	0	0.00
Omnicom Group	0	5	4	0	2.44

Omnicom Group has a consensus price target of $92.57, suggesting a potential upside of 15.66%. Given Omnicom Group’s stronger consensus rating and higher probable upside, analysts clearly believe Omnicom Group is more favorable than Adaptive Medias.

Institutional & Insider Ownership

92.0% of Omnicom Group shares are held by institutional investors. 1.0% of Omnicom Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Omnicom Group beats Adaptive Medias on 9 of the 9 factors compared between the two stocks.

About Adaptive Medias

Adaptive Medias, Inc. offers programmatic audience and content monetization. It provides these unique capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The company was founded by Omar Akram, Sal Aziz, and Qayed Murtaza Shareef on August 7, 2007 and is headquartered in Irvine, CA.

About Omnicom Group

Omnicom Group Inc., together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare. The company's services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, sales support, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and instore design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in the North and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia Pacific. The company was incorporated in 1944 and is based in New York, New York.