Under Armour (NYSE:UA) Shares Gap Up After Insider Buying Activity

Under Armour, Inc. (NYSE:UA)’s stock price gapped up before the market opened on Tuesday after an insider bought additional shares in the company. The stock had previously closed at $4.54, but opened at $4.74. Under Armour shares last traded at $4.8550, with a volume of 3,827,507 shares traded.

Specifically, major shareholder V Prem Et Al Watsa bought 2,497,826 shares of Under Armour stock in a transaction that occurred on Monday, December 29th. The shares were purchased at an average price of $4.66 per share, with a total value of $11,639,869.16. Following the completion of the acquisition, the insider directly owned 30,454,445 shares in the company, valued at $141,917,713.70. The trade was a 8.93% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, major shareholder V Prem Et Al Watsa acquired 1,385,850 shares of the stock in a transaction dated Friday, December 26th. The shares were acquired at an average cost of $4.58 per share, with a total value of $6,347,193.00. Following the completion of the transaction, the insider owned 28,691,049 shares in the company, valued at approximately $131,405,004.42. This represents a 5.08% increase in their position. The disclosure for this purchase is available in the SEC filing. In related news, major shareholder V Prem Et Al Watsa purchased 1,313,881 shares of the business’s stock in a transaction that occurred on Wednesday, December 24th. The shares were purchased at an average cost of $4.55 per share, for a total transaction of $5,978,158.55. Following the purchase, the insider directly owned 27,691,049 shares of the company’s stock, valued at $125,994,272.95. The trade was a 4.98% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of Under Armour in a research note on Monday, December 15th. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat, the company has a consensus rating of “Sell”.

More Under Armour News

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax Financial (the vehicle tied to Prem Watsa) purchased roughly $70.9 million of UA shares across multiple trades (Dec. 22–29), signaling strong insider/affiliate conviction and supporting near‑term buying pressure. Investing.com article
• Positive Sentiment: Major shareholder V. Prem Watsa acquired 2,497,826 shares on Dec. 29 at an average ~$4.66, bringing his reported direct stake to ~30.45M shares (≈ $142M), a meaningful increase that reduces available float and can prop up the stock. SEC filing
• Positive Sentiment: Earlier in the week Watsa/Fairfax also executed a large accumulation (7,739,154 shares on Dec. 22 at ~ $4.48 — plus additional buys on Dec. 23–26), showing a coordinated, multi‑day accumulation pattern rather than one‑off buys. SEC filing
• Neutral Sentiment: Market context — UA is trading near ~$4.55 (50‑day SMA ~$4.35, 200‑day SMA ~$5.13) with a market cap ≈ $1.95B; institutional ownership and recent hedge fund activity increase liquidity, but valuation metrics show a negative P/E and thin margins. Market data
• Negative Sentiment: Analyst/ratings headwind — Weiss Ratings recently reaffirmed a “sell (d-)” and the consensus per MarketBeat remains weak; underperformance risks persist given negative net margins and modest profitability guidance (FY26 EPS guide 0.03–0.05). Weiss Ratings

Under Armour Stock Performance

The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32. The stock’s 50 day moving average price is $4.35 and its two-hundred day moving average price is $5.13. The firm has a market capitalization of $2.09 billion, a price-to-earnings ratio of -23.17 and a beta of 1.74.

Under Armour (NYSE:UA) last issued its earnings results on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.02 by $0.02. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The company had revenue of $1.33 billion during the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Hedge Funds Weigh In On Under Armour

Several hedge funds have recently added to or reduced their stakes in UA. Tidal Investments LLC increased its position in Under Armour by 2.1% during the second quarter. Tidal Investments LLC now owns 110,954 shares of the company’s stock worth $720,000 after buying an additional 2,255 shares in the last quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS increased its position in Under Armour by 4.3% during the second quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 55,508 shares of the company’s stock worth $360,000 after purchasing an additional 2,291 shares during the last quarter. Osaic Holdings Inc. raised its position in shares of Under Armour by 6.8% in the 2nd quarter. Osaic Holdings Inc. now owns 35,932 shares of the company’s stock worth $233,000 after buying an additional 2,295 shares during the period. Northwestern Mutual Wealth Management Co. raised its holdings in shares of Under Armour by 7.1% in the 1st quarter. Northwestern Mutual Wealth Management Co. now owns 48,211 shares of the company’s stock worth $287,000 after purchasing an additional 3,199 shares during the period. Finally, UMB Bank n.a. raised its holdings in Under Armour by 361.9% in the second quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock valued at $27,000 after buying an additional 3,214 shares during the period. 36.35% of the stock is currently owned by hedge funds and other institutional investors.

Under Armour Company Profile

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.