Urban Outfitters (URBN) – Research Analysts’ Recent Ratings Updates

Posted by Doug Wharley on Dec 30th, 2025

Urban Outfitters (NASDAQ: URBN) has recently received a number of price target changes and ratings updates:

12/29/2025 – Urban Outfitters had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
12/29/2025 – Urban Outfitters was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
12/22/2025 – Urban Outfitters had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
12/21/2025 – Urban Outfitters was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
12/17/2025 – Urban Outfitters was given a new $93.00 price target on by analysts at Robert W. Baird.
12/17/2025 – Urban Outfitters was upgraded by analysts at Telsey Advisory Group from a “market perform” rating to an “outperform” rating. They now have a $98.00 price target on the stock, up previously from $85.00.
12/13/2025 – Urban Outfitters was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
12/9/2025 – Urban Outfitters is now covered by analysts at Guggenheim. They set a “neutral” rating on the stock.
12/9/2025 – Urban Outfitters is now covered by analysts at The Goldman Sachs Group, Inc.. They set a “neutral” rating and a $83.00 price target on the stock.
12/9/2025 – Urban Outfitters is now covered by analysts at The Goldman Sachs Group, Inc.. They set a “neutral” rating and a $83.00 price target on the stock.
12/8/2025 – Urban Outfitters had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
12/1/2025 – Urban Outfitters had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
11/27/2025 – Urban Outfitters was downgraded by analysts at Wall Street Zen from a “strong-buy” rating to a “buy” rating.
11/26/2025 – Urban Outfitters had its “buy” rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft.
11/26/2025 – Urban Outfitters had its price target raised by analysts at Morgan Stanley from $85.00 to $91.00. They now have an “overweight” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at UBS Group AG from $70.00 to $80.00. They now have a “neutral” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at Citigroup Inc. from $76.00 to $80.00. They now have a “neutral” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at Wells Fargo & Company from $75.00 to $80.00. They now have an “equal weight” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at Barclays PLC from $89.00 to $98.00. They now have an “overweight” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at JPMorgan Chase & Co. from $89.00 to $96.00. They now have an “overweight” rating on the stock.
11/26/2025 – Urban Outfitters had its price target raised by analysts at Telsey Advisory Group from $80.00 to $85.00. They now have a “market perform” rating on the stock.
11/19/2025 – Urban Outfitters had its “market perform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $80.00 price target on the stock.
11/19/2025 – Urban Outfitters was upgraded by analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating.
11/17/2025 – Urban Outfitters had its price target lowered by analysts at UBS Group AG from $79.00 to $70.00. They now have a “neutral” rating on the stock.
11/11/2025 – Urban Outfitters was downgraded by analysts at Wall Street Zen from a “strong-buy” rating to a “buy” rating.
11/6/2025 – Urban Outfitters was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
11/3/2025 – Urban Outfitters was upgraded by analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating.

Insiders Place Their Bets

In related news, CEO Richard A. Hayne sold 10,667 shares of the stock in a transaction that occurred on Friday, October 10th. The shares were sold at an average price of $70.46, for a total transaction of $751,596.82. Following the completion of the sale, the chief executive officer owned 18,027,939 shares of the company’s stock, valued at approximately $1,270,248,581.94. This represents a 0.06% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Insiders have sold a total of 312,733 shares of company stock worth $24,179,152 over the last quarter. Company insiders own 31.80% of the company’s stock.

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.