Sportradar Group (NASDAQ:SRAD – Get Free Report) and American Outdoor Brands (NASDAQ:AOUT – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.
Profitability
This table compares Sportradar Group and American Outdoor Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 7.84% | 9.97% | 3.98% |
| American Outdoor Brands | -2.69% | 1.25% | 0.89% |
Analyst Ratings
This is a breakdown of current ratings and target prices for Sportradar Group and American Outdoor Brands, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 1 | 3 | 16 | 1 | 2.81 |
| American Outdoor Brands | 2 | 0 | 2 | 0 | 2.00 |
Institutional and Insider Ownership
49.9% of American Outdoor Brands shares are owned by institutional investors. 85.0% of Sportradar Group shares are owned by company insiders. Comparatively, 5.3% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation & Earnings
This table compares Sportradar Group and American Outdoor Brands”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $1.20 billion | 4.74 | $36.95 million | $0.32 | 59.28 |
| American Outdoor Brands | $222.32 million | 0.54 | -$80,000.00 | ($0.45) | -21.13 |
Sportradar Group has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Sportradar Group has a beta of 2.01, indicating that its stock price is 101% more volatile than the S&P 500. Comparatively, American Outdoor Brands has a beta of 0.38, indicating that its stock price is 62% less volatile than the S&P 500.
Summary
Sportradar Group beats American Outdoor Brands on 14 of the 15 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About American Outdoor Brands
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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