NorthCrest Asset Manangement LLC Buys Shares of 5,929 Roku, Inc. $ROKU

NorthCrest Asset Manangement LLC bought a new position in shares of Roku, Inc. (NASDAQ:ROKU) during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 5,929 shares of the company’s stock, valued at approximately $604,000.

A number of other hedge funds and other institutional investors have also made changes to their positions in ROKU. Rakuten Securities Inc. increased its position in shares of Roku by 55.6% in the 2nd quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock valued at $39,000 after acquiring an additional 158 shares during the period. JFS Wealth Advisors LLC grew its position in shares of Roku by 327.1% during the 2nd quarter. JFS Wealth Advisors LLC now owns 457 shares of the company’s stock valued at $40,000 after acquiring an additional 350 shares during the period. Bogart Wealth LLC grew its position in shares of Roku by 234.1% in the second quarter. Bogart Wealth LLC now owns 461 shares of the company’s stock valued at $41,000 after purchasing an additional 323 shares during the period. True Wealth Design LLC lifted its holdings in Roku by 859.7% in the 2nd quarter. True Wealth Design LLC now owns 595 shares of the company’s stock valued at $52,000 after purchasing an additional 533 shares in the last quarter. Finally, Elevation Point Wealth Partners LLC purchased a new position in shares of Roku in the second quarter worth about $77,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Stock Up 1.5%

Roku stock opened at $104.26 on Thursday. The firm has a fifty day moving average of $104.20 and a 200-day moving average of $98.35. Roku, Inc. has a 52-week low of $52.43 and a 52-week high of $116.66. The firm has a market capitalization of $15.40 billion, a P/E ratio of -521.27 and a beta of 1.95.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, October 30th. The company reported $0.16 earnings per share for the quarter, beating analysts’ consensus estimates of $0.07 by $0.09. The business had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.21 billion. Roku had a negative net margin of 0.61% and a negative return on equity of 1.08%. The business’s revenue was up 14.0% on a year-over-year basis. During the same period last year, the business earned ($0.06) EPS. On average, research analysts expect that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku ended a six-session losing streak, a technical rebound that often attracts short-term buyers and momentum traders. Roku snaps six straight sessions of losses
• Positive Sentiment: A Zacks piece highlighted Roku’s outperformance versus the broader market in today’s trading session, reinforcing the narrative that recent operational beats and subscriber/engagement indicators are being rewarded. Why Roku (ROKU) Outpaced the Stock Market Today
• Neutral Sentiment: Several consumer-tech guides (ZDNet, Pocket-lint) are promoting Roku features and tips—better user experience and feature awareness can support engagement and retention, a longer-term positive but not an immediate earnings driver. Every Roku user should know these 15+ shortcuts that unlock the system’s best features
• Neutral Sentiment: Product how-to and tips articles for the Roku Streaming Stick and antennas (Pocket-lint) increase perceived device value and could drive accessory sales and engagement over time. 4 useful Roku Streaming Stick 4K features I regret not using sooner
• Neutral Sentiment: Guides on connecting an HDTV antenna to Roku and promotions for discounted Roku smart TVs help consumer adoption and seasonal unit sales but have mixed margin consequences. It only takes $20 to get free live TV forever on Roku
• Neutral Sentiment: Opinion pieces revisiting Roku’s 2025 bounceback and forecasting 2026 paint a cautiously constructive picture but stress that ad pricing must improve for sustained upside—this is a watchpoint for investors. I Predicted Roku’s Bounceback in 2025. Here’s My Prediction for 2026.
• Negative Sentiment: Multiple reported price cuts to Roku TVs (55″ now cheaper than 50″ after several reductions) ahead of the Super Bowl suggest increasing promotional pressure and falling ASPs, which can compress hardware revenue and margins. Roku’s 2025 55″ Smart TV (2025) Is Now Cheaper Than the 50″ Model After Four Price Drops Ahead of the Super Bowl

Insider Buying and Selling

In other Roku news, insider Charles Collier sold 118,088 shares of the company’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $115.00, for a total value of $13,580,120.00. Following the completion of the transaction, the insider owned 200 shares in the company, valued at approximately $23,000. This represents a 99.83% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Gilbert Fuchsberg sold 3,250 shares of the firm’s stock in a transaction that occurred on Friday, December 12th. The shares were sold at an average price of $108.78, for a total value of $353,535.00. Following the completion of the sale, the insider owned 59,094 shares in the company, valued at approximately $6,428,245.32. This represents a 5.21% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 393,282 shares of company stock worth $42,591,859 over the last ninety days. 13.98% of the stock is owned by insiders.

Analyst Ratings Changes

Several equities research analysts recently issued reports on ROKU shares. Evercore ISI restated a “positive” rating on shares of Roku in a research report on Friday, October 31st. Wedbush boosted their price objective on shares of Roku from $115.00 to $130.00 and gave the company an “outperform” rating in a research note on Thursday, December 11th. KeyCorp reaffirmed an “overweight” rating and set a $116.00 price objective on shares of Roku in a report on Tuesday, October 28th. Rosenblatt Securities upped their price target on Roku from $101.00 to $106.00 and gave the stock a “neutral” rating in a report on Friday, October 31st. Finally, Citizens Jmp reaffirmed a “market outperform” rating and issued a $145.00 price target on shares of Roku in a report on Tuesday, December 2nd. Twenty-two investment analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $118.79.

Roku Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.