Reviewing Leafly (OTC:LFLY) & Intellicheck (NYSE:IDN)

Intellicheck (NYSE:IDN) and Leafly (OTC:LFLY) are both small-cap industrials companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, dividends, earnings, institutional ownership and profitability.

Valuation & Earnings

This table compares Intellicheck and Leafly”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intellicheck	$21.97 million	5.53	-$1.98 million	$0.01	601.00
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13

Intellicheck has higher earnings, but lower revenue than Leafly. Leafly is trading at a lower price-to-earnings ratio than Intellicheck, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

42.8% of Intellicheck shares are owned by institutional investors. Comparatively, 15.6% of Leafly shares are owned by institutional investors. 6.9% of Intellicheck shares are owned by company insiders. Comparatively, 6.9% of Leafly shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations for Intellicheck and Leafly, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intellicheck	0	1	3	0	2.75
Leafly	0	0	0	0	0.00

Intellicheck currently has a consensus price target of $7.25, indicating a potential upside of 20.63%. Given Intellicheck’s stronger consensus rating and higher probable upside, analysts clearly believe Intellicheck is more favorable than Leafly.

Risk and Volatility

Intellicheck has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500. Comparatively, Leafly has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

Profitability

This table compares Intellicheck and Leafly’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Intellicheck	-3.37%	-1.59%	-1.23%
Leafly	-14.65%	N/A	-25.26%

Summary

Intellicheck beats Leafly on 10 of the 14 factors compared between the two stocks.

About Intellicheck

Intellicheck, Inc., a technology company, provides on-demand digital identity validation solutions for KYC, fraud, and age verification needs in North America. The company offers solutions for digital and physical identities for financial services, fintech companies, BNPL providers, e-commerce and retail commerce businesses, law enforcement, and government agencies. It provides identity systems products, including commercial identification products, such as Intellicheck Platform, an identity solution that checks whether an ID is valid, matches the ID to the person presenting it, and provides a risk score to determine the risk of doing business with that person; IDN-Portal, an Intellicheck-branded identity validation application that provides the ability to scan an ID using a mobile phone; IDN-Portal+ that offers document validation, retail POS integration, additional data for analytics and analysis, and online validation, and other features; IDN-Direct that provides access to additional data and the ability to use the platform's Risk Score capability to help with decision-making; and Intellicheck mobile app, which provides the ability to login and scan an ID. The company also offers State Aware Software solution, which provides or restricts information that is electronically scanned from an ID based on the electronic reading laws according to the state in which the ID is scanned; data collection devices that enable its software applications to be used on a variety of commercially available credit card terminals, PDAs, tablets, laptops, desktops, mobile phones, and point-of-sale terminals; and instant credit application kiosk software applications. It serves government, military, and commercial markets. The company was formerly known as Intellicheck Mobilisa, Inc. and changed its name to Intellicheck, Inc. in May 2017. Intellicheck, Inc. was incorporated in 1994 and is headquartered in Melville, New York.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.