Sonos, Inc. (NASDAQ:SONO – Get Free Report) major shareholder Coliseum Capital Management, L acquired 90,000 shares of Sonos stock in a transaction on Friday, March 13th. The shares were purchased at an average cost of $13.20 per share, with a total value of $1,188,000.00. Following the completion of the acquisition, the insider owned 17,931,842 shares of the company’s stock, valued at $236,700,314.40. This trade represents a 0.50% increase in their position. The acquisition was disclosed in a filing with the SEC, which is accessible through the SEC website. Major shareholders that own more than 10% of a company’s shares are required to disclose their sales and purchases with the SEC.
Coliseum Capital Management, L also recently made the following trade(s):
- On Tuesday, March 17th, Coliseum Capital Management, L bought 125,000 shares of Sonos stock. The stock was purchased at an average cost of $13.57 per share, with a total value of $1,696,250.00.
- On Monday, March 16th, Coliseum Capital Management, L bought 13,920 shares of Sonos stock. The stock was purchased at an average price of $13.25 per share, for a total transaction of $184,440.00.
- On Wednesday, March 11th, Coliseum Capital Management, L purchased 180,000 shares of Sonos stock. The shares were purchased at an average cost of $14.22 per share, for a total transaction of $2,559,600.00.
- On Tuesday, March 10th, Coliseum Capital Management, L purchased 320,000 shares of Sonos stock. The shares were purchased at an average price of $14.19 per share, with a total value of $4,540,800.00.
- On Monday, March 9th, Coliseum Capital Management, L acquired 420,000 shares of Sonos stock. The stock was purchased at an average cost of $13.95 per share, with a total value of $5,859,000.00.
- On Monday, February 23rd, Coliseum Capital Management, L acquired 360,000 shares of Sonos stock. The stock was purchased at an average price of $14.90 per share, for a total transaction of $5,364,000.00.
- On Wednesday, February 25th, Coliseum Capital Management, L acquired 118,020 shares of Sonos stock. The shares were acquired at an average cost of $15.25 per share, for a total transaction of $1,799,805.00.
- On Tuesday, February 24th, Coliseum Capital Management, L bought 133,259 shares of Sonos stock. The shares were acquired at an average price of $14.83 per share, with a total value of $1,976,230.97.
- On Tuesday, February 17th, Coliseum Capital Management, L bought 290,000 shares of Sonos stock. The shares were acquired at an average price of $15.59 per share, with a total value of $4,521,100.00.
- On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The stock was acquired at an average price of $15.74 per share, with a total value of $4,048,485.40.
Sonos Trading Up 1.1%
Shares of NASDAQ SONO traded up $0.15 during midday trading on Tuesday, hitting $13.49. The company’s stock had a trading volume of 1,198,717 shares, compared to its average volume of 1,727,694. The firm has a market capitalization of $1.63 billion, a price-to-earnings ratio of -79.35 and a beta of 1.97. The stock has a fifty day moving average price of $15.37 and a 200 day moving average price of $16.35. Sonos, Inc. has a one year low of $7.63 and a one year high of $19.82.
Analyst Ratings Changes
Several research analysts have commented on the company. Jefferies Financial Group raised their target price on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research note on Monday, January 5th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Morgan Stanley set a $18.00 price target on shares of Sonos in a report on Wednesday, February 4th. Rosenblatt Securities restated a “buy” rating and issued a $21.00 price objective on shares of Sonos in a research report on Monday, February 2nd. Finally, Zacks Research raised shares of Sonos from a “hold” rating to a “strong-buy” rating in a research note on Monday, February 9th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $20.00.
Get Our Latest Stock Analysis on SONO
Institutional Inflows and Outflows
Several hedge funds have recently made changes to their positions in the stock. Vanguard Group Inc. boosted its holdings in Sonos by 1.5% in the fourth quarter. Vanguard Group Inc. now owns 13,935,287 shares of the company’s stock worth $244,704,000 after purchasing an additional 204,934 shares during the last quarter. Cooper Creek Partners Management LLC raised its stake in Sonos by 38.6% during the 2nd quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock valued at $45,876,000 after buying an additional 1,181,033 shares during the last quarter. Jacobs Levy Equity Management Inc. raised its stake in Sonos by 2.7% during the 4th quarter. Jacobs Levy Equity Management Inc. now owns 3,281,869 shares of the company’s stock valued at $57,630,000 after buying an additional 85,468 shares during the last quarter. Schroder Investment Management Group lifted its holdings in shares of Sonos by 2.0% during the 2nd quarter. Schroder Investment Management Group now owns 3,281,397 shares of the company’s stock valued at $35,472,000 after buying an additional 63,302 shares during the period. Finally, Arrowstreet Capital Limited Partnership boosted its stake in shares of Sonos by 20.8% in the 4th quarter. Arrowstreet Capital Limited Partnership now owns 3,216,366 shares of the company’s stock worth $56,479,000 after buying an additional 552,886 shares during the last quarter. 85.82% of the stock is owned by hedge funds and other institutional investors.
Sonos News Roundup
Here are the key news stories impacting Sonos this week:
- Positive Sentiment: Company signals renewed product roadmap and hardware focus, which could lift long‑term growth expectations and investor confidence. Sonos finally returns to hardware with Jennifer Tuohy on Smart Home Insider
- Positive Sentiment: Company reiterates focus on headphones (a higher‑ASP, strategic category) while downplaying car audio — could support diversification beyond speakers. Sonos remains ‘really excited’ about headphones, but not so much car audio
- Neutral Sentiment: Editorial coverage highlights the first broad 2026 discounts across Sonos lines — useful marketing and awareness but typical of seasonal promotional cycles. Several Sonos audio products got their first 2026 discounts
- Neutral Sentiment: Product comparisons and buy guides (e.g., Arc Ultra vs Sony Bravia Theater Quad) keep Sonos in buyer consideration sets but don’t directly move fundamentals. Sonos Arc Ultra vs Sony Bravia Theater Quad compared
- Negative Sentiment: Widespread, steep discounts across multiple channels (Spring Sale, Amazon early deals, refurbished sale) risk compressing margins and lowering average selling prices if sustained or deeper than expected. Sonos launches surprise March Madness sale on speakers The best early Bluetooth speaker deals ahead of Amazon’s Big Spring Sale — save on Bose, Sonos, and Anker
- Negative Sentiment: Several headline markdowns are notable: Move 2 at record lows, Ace headphones large discounts, and Sub (Gen 3) advertised >50% off — these specific promotions could materially reduce near‑term gross margins if replicated at scale. Sonos Ace Headphones Hit Their Lowest Price on Amazon, Nearly 50% Cheaper Than AirPods Max Sonos Move 2 Bluetooth Speaker Suddenly Falls to a Record Low for Amazon’s Early Spring Sale Save Over 50% Off the Sonos Sub (Gen 3) Wireless Subwoofer During the Big Sonos Spring Sale
About Sonos
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
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