Amazon.com (NASDAQ:AMZN) Given New $286.00 Price Target at Bank of America

Amazon.com (NASDAQ:AMZN) had its target price cut by equities researchers at Bank of America from $303.00 to $286.00 in a research note issued to investors on Tuesday. The brokerage currently has a “buy” rating on the e-commerce giant’s stock. Bank of America‘s price target would indicate a potential upside of 18.68% from the company’s current price.

Other equities research analysts also recently issued reports about the stock. TD Cowen reiterated a “buy” rating on shares of Amazon.com in a research report on Tuesday, January 13th. Barclays reiterated an “overweight” rating and set a $300.00 target price (up from $275.00) on shares of Amazon.com in a research report on Friday, October 31st. Susquehanna set a $300.00 price target on Amazon.com and gave the company a “positive” rating in a research report on Friday, October 31st. Canaccord Genuity Group set a $300.00 price objective on shares of Amazon.com and gave the stock a “buy” rating in a research report on Friday, October 31st. Finally, Maxim Group increased their price objective on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a research note on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $295.65.

Amazon.com Price Performance

Shares of AMZN traded up $2.57 during mid-day trading on Tuesday, hitting $240.99. The company’s stock had a trading volume of 4,548,854 shares, compared to its average volume of 39,449,547. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com has a 1-year low of $161.38 and a 1-year high of $258.60. The firm has a market capitalization of $2.58 trillion, a P/E ratio of 33.86, a P/E/G ratio of 1.50 and a beta of 1.37. The firm has a 50-day simple moving average of $231.79 and a 200 day simple moving average of $229.23.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the prior year, the business posted $1.43 earnings per share. Amazon.com’s revenue was up 13.4% compared to the same quarter last year. Analysts predict that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction dated Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the sale, the chief executive officer owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 79,734 shares of company stock valued at $18,534,017 in the last quarter. Insiders own 10.80% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the company. Fairway Wealth LLC raised its holdings in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the 3rd quarter valued at about $27,000. Maryland Capital Advisors Inc. lifted its position in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the last quarter. Bridge Generations Wealth Management LLC grew its stake in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares in the last quarter. Finally, Cooksen Wealth LLC increased its holdings in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst bullishness is piling up — TipRanks notes AMZN is trending a “Strong Buy” with recent upside in the stock, and Bank of America reiterated a Buy citing near-term earnings upside and AWS-driven re-rating potential. These reiterations support upside expectations for shares. Amazon Stock Forecast: Trending Strong Buy Among Analysts
• Positive Sentiment: Royal Bank of Canada and other firms have reaffirmed buy ratings, keeping institutional coverage supportive — a technical and sentiment tailwind if earnings/AWS execution stay on track. RBC Reiterates Buy
• Positive Sentiment: Pelosi portfolio activity signals continued institutional conviction: the filing shows leveraged positions and rolled exposure into tech (including AMZN) via long-dated calls — a bullish indicator for long-term demand. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Neutral Sentiment: Sector-wide scrutiny of massive AI CapEx ahead of big-tech earnings could pressure near-term margins but also validates long-term cloud/AI monetization — a cross-cutting theme that affects AMZN alongside peers. Tech’s massive AI spend is under scrutiny ahead of earnings
• Positive Sentiment: Celebrity/influencer and media attention (e.g., Jim Cramer calling AMZN a buy) and positive earnings memory for AWS continue to support investor conviction that cloud-led earnings upside can re-rate the stock. Jim Cramer Says ‘Buy’ Amazon
• Negative Sentiment: Reports of another round of layoffs and social sentiment deterioration have pressured the stock; such headlines increase investor uncertainty about cost structure and the human/operational impact of a big AI transition. Amazon Shrugs Off Layoff Fears
• Negative Sentiment: Heavy AI spending (reports of ~$35B) and strategic tradeoffs — plus competitive moves like Microsoft’s new Maia 200 inference chip — could compress near-term margins for AWS or force higher CapEx, raising execution risk. Microsoft’s Maia 200: The Profit Engine AI Needs
• Negative Sentiment: Non-core media bets (e.g., wide theatrical release for the Melania documentary) and underwhelming box office reports are a small but visible hit to Amazon MGM Studios’ narrative and could amplify near-term noise around content spending. Trump Promotes Melania Documentary

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.