TD Waterhouse Canada Inc. Increases Stock Position in McDonald’s Corporation $MCD

TD Waterhouse Canada Inc. boosted its holdings in McDonald’s Corporation (NYSE:MCD) by 2.4% in the third quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 323,589 shares of the fast-food giant’s stock after buying an additional 7,472 shares during the quarter. TD Waterhouse Canada Inc.’s holdings in McDonald’s were worth $97,284,000 at the end of the most recent quarter.

A number of other hedge funds have also added to or reduced their stakes in MCD. Decker Retirement Planning Inc. lifted its stake in shares of McDonald’s by 142.9% in the 2nd quarter. Decker Retirement Planning Inc. now owns 85 shares of the fast-food giant’s stock worth $25,000 after purchasing an additional 50 shares during the period. Legacy Investment Solutions LLC purchased a new position in shares of McDonald’s during the 2nd quarter valued at $25,000. Evergreen Private Wealth LLC lifted its position in shares of McDonald’s by 162.5% in the third quarter. Evergreen Private Wealth LLC now owns 84 shares of the fast-food giant’s stock valued at $26,000 after acquiring an additional 52 shares in the last quarter. GFG Capital LLC purchased a new stake in shares of McDonald’s during the second quarter worth about $29,000. Finally, Financial Gravity Companies Inc. bought a new stake in McDonald’s during the 2nd quarter valued at approximately $29,000. 70.29% of the stock is currently owned by hedge funds and other institutional investors.

McDonald’s Price Performance

MCD stock opened at $312.75 on Thursday. McDonald’s Corporation has a 12 month low of $283.47 and a 12 month high of $326.32. The company has a market capitalization of $222.73 billion, a P/E ratio of 26.69, a price-to-earnings-growth ratio of 3.17 and a beta of 0.53. The firm’s fifty day simple moving average is $309.42 and its 200-day simple moving average is $306.26.

McDonald’s (NYSE:MCD) last posted its earnings results on Wednesday, November 5th. The fast-food giant reported $3.22 earnings per share (EPS) for the quarter, missing the consensus estimate of $3.33 by ($0.11). The firm had revenue of $7.08 billion during the quarter, compared to analyst estimates of $7.10 billion. McDonald’s had a net margin of 32.04% and a negative return on equity of 280.89%. The business’s revenue for the quarter was up 3.0% on a year-over-year basis. During the same quarter in the prior year, the firm earned $3.23 earnings per share. As a group, sell-side analysts forecast that McDonald’s Corporation will post 12.25 earnings per share for the current year.

Analyst Upgrades and Downgrades

A number of analysts have issued reports on the stock. Morgan Stanley set a $335.00 price target on shares of McDonald’s in a report on Friday, October 17th. Sanford C. Bernstein reaffirmed an “overweight” rating and set a $372.00 price target on shares of McDonald’s in a research note on Wednesday, January 7th. Royal Bank Of Canada initiated coverage on McDonald’s in a research report on Wednesday, October 8th. They set a “sector perform” rating and a $320.00 target price for the company. Oppenheimer upgraded McDonald’s from a “market perform” rating to an “outperform” rating and set a $355.00 price target on the stock in a report on Tuesday, January 6th. Finally, Truist Financial upped their price objective on McDonald’s from $350.00 to $356.00 and gave the company a “buy” rating in a research report on Thursday, January 8th. Thirteen equities research analysts have rated the stock with a Buy rating, fifteen have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold” and an average price target of $328.88.

Key Headlines Impacting McDonald’s

Here are the key news stories impacting McDonald’s this week:

• Positive Sentiment: Company is pushing $5 and $8 Extra Value Meals to drive U.S. traffic and affordability into 2026 — a clear initiative to regain guest frequency and compete on price. Are Extra Value Meals the Key to McDonald’s Traffic Recovery in 2026?
• Positive Sentiment: Company is doubling down on value (revived Snack Wrap, $5 options) as part of a franchise rebound strategy — supports unit-level sales and franchisee economics. McDonald’s doubles down on value: $5 meals, Snack Wrap revival fuel franchise rebound
• Positive Sentiment: New limited-time menu items (Hot Honey menu) are generating positive consumer buzz and reviews — could boost check averages and short-term traffic if adoption continues. I tried McDonald’s new hot honey menu & this is the one item you need to try
• Positive Sentiment: Return of nostalgic Happy Meal toys (Changeables / 1980s line, FRIENDS Meal collectibles) supports brand engagement and family traffic — low-cost promotional lift. McDonald’s brings back an iconic item from the 1980s
• Neutral Sentiment: Competitors (e.g., Domino’s) are mirroring McDonald’s focus on larger value deals — validates the strategy but may intensify pricing competition across quick-service peers. Domino’s follows McDonald’s menu plan, adds bigger deals
• Negative Sentiment: Jefferies expects Q4 results roughly inline with estimates and notes limited potential for near‑term surprises — reduces the chance of a positive catalyst from earnings and may keep the stock muted. McDonald’s seen delivering inline fourth quarter results as share gains support sales

Insider Transactions at McDonald’s

In related news, EVP Desiree Ralls-Morrison sold 2,486 shares of the company’s stock in a transaction dated Tuesday, December 16th. The shares were sold at an average price of $320.00, for a total transaction of $795,520.00. Following the completion of the sale, the executive vice president owned 6,268 shares of the company’s stock, valued at approximately $2,005,760. This represents a 28.40% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Joseph M. Erlinger sold 3,195 shares of the company’s stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $305.82, for a total value of $977,094.90. Following the completion of the sale, the insider owned 6,088 shares of the company’s stock, valued at $1,861,832.16. This trade represents a 34.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 45,142 shares of company stock worth $13,841,169. Company insiders own 0.25% of the company’s stock.

About McDonald’s

McDonald’s Corporation (NYSE: MCD) is a global quick-service restaurant company best known for its hamburgers, French fries and breakfast offerings. The company develops, operates and franchises a system of restaurants that sell a range of food and beverage items, including signature products such as the Big Mac, Quarter Pounder, Chicken McNuggets, McCafé coffee beverages and a variety of salads, desserts and seasonal menu items. McDonald’s serves customers through company-operated restaurants and franchised locations, and it supports sales via dine-in, drive-thru, digital ordering platforms and third-party delivery partnerships.

Founded in 1940 by brothers Richard and Maurice McDonald as a single San Bernardino, California restaurant, the business was transformed into a franchising model after Ray Kroc joined in the mid-1950s and led the brand’s national and international expansion.