Rockport Wealth LLC Reduces Stock Position in Alphabet Inc. $GOOG

Rockport Wealth LLC lessened its holdings in Alphabet Inc. (NASDAQ:GOOG) by 59.5% during the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 1,438 shares of the information services provider’s stock after selling 2,111 shares during the quarter. Rockport Wealth LLC’s holdings in Alphabet were worth $350,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds have also made changes to their positions in the company. BWM Planning LLC purchased a new stake in shares of Alphabet during the third quarter valued at $275,000. PFG Investments LLC lifted its holdings in Alphabet by 2.2% during the 3rd quarter. PFG Investments LLC now owns 62,201 shares of the information services provider’s stock valued at $15,149,000 after buying an additional 1,338 shares in the last quarter. Kennicott Capital Management LLC purchased a new stake in Alphabet in the 3rd quarter valued at about $234,000. Symphony Financial Ltd. Co. boosted its position in Alphabet by 2.7% in the 3rd quarter. Symphony Financial Ltd. Co. now owns 31,956 shares of the information services provider’s stock valued at $7,741,000 after buying an additional 847 shares during the period. Finally, GHP Investment Advisors Inc. grew its stake in Alphabet by 1.1% in the 3rd quarter. GHP Investment Advisors Inc. now owns 116,597 shares of the information services provider’s stock worth $28,397,000 after acquiring an additional 1,259 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

GOOG has been the subject of several research analyst reports. Scotiabank reaffirmed an “outperform” rating and set a $375.00 price target (up previously from $336.00) on shares of Alphabet in a research note on Friday, January 9th. Cantor Fitzgerald reaffirmed a “neutral” rating on shares of Alphabet in a research report on Tuesday, January 20th. Hsbc Global Res upgraded Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. Wolfe Research raised their price target on Alphabet from $290.00 to $350.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Finally, Loop Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a report on Tuesday, November 18th. Eight analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, Alphabet currently has a consensus rating of “Buy” and an average target price of $330.83.

Alphabet Stock Performance

Shares of Alphabet stock opened at $338.53 on Friday. The company has a market capitalization of $4.09 trillion, a PE ratio of 33.39, a P/E/G ratio of 1.86 and a beta of 1.09. The company has a 50-day simple moving average of $320.91 and a two-hundred day simple moving average of $266.24. Alphabet Inc. has a one year low of $142.66 and a one year high of $342.29. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.12 EPS. Research analysts expect that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s new Project Genie AI model — which can turn short prompts into fully rendered, playable 3D worlds and characters — is being viewed as a strategic win for Alphabet’s AI leadership and platform reach; the announcement spooked game developers but signals a new product avenue for Google that could expand ads, cloud consumption and developer tools. Videogame stocks slide on Google’s AI model that turns prompts into playable worlds
• Positive Sentiment: An analyst note expects Alphabet to beat Q4 revenue and EPS as AI lifts ads and cloud demand — a direct fundamental rationale for upside to near-term earnings and investor estimates. Alphabet Could Power Past Forecasts As AI Lifts Ads, Cloud: Analyst
• Positive Sentiment: Large institutional buying: Vanguard reportedly added material GOOGL exposure in its latest filing, which supports demand for the shares from big passive/active holders. Fund Update: VANGUARD GROUP INC Just Disclosed New Holdings
• Positive Sentiment: Google disrupted a major residential proxy network used by bad actors, a security move that reduces abuse risk across its ecosystem and is a modest reputational/operational positive. Google disrupts large residential proxy network, reducing devices used by operators by ‘millions’
• Neutral Sentiment: Wall Street is focused on Q4 guidance and key metric estimates ahead of earnings; expectations and guidance will likely drive short-term moves more than some headlines. Ahead of Alphabet (GOOGL) Q4 Earnings: Get Ready With Wall Street Estimates for Key Metrics
• Neutral Sentiment: Profile/endorsement notes: coverage pieces and fund letters (e.g., Giverny Capital mention, Tim Cook comments on partnership) keep sentiment visible but are unlikely to move the tape materially on their own. Alphabet (GOOG) Contributed 4.7% to Giverny Capital Asset Management’s 2025 Growth
• Negative Sentiment: A former Google engineer was convicted of stealing AI trade secrets and uploading internal materials to personal cloud accounts — a legal/security headwind that raises concerns about IP protection and could prompt tighter controls and scrutiny. Former Google engineer found guilty of espionage and theft of AI tech
• Negative Sentiment: Waymo involvement in a pedestrian incident has triggered an NHTSA probe; regulatory/safety risks around Waymo’s rollout remain a potential liability and source of short-term volatility for Alphabet. A Waymo hit a child near an elementary school. The NHTSA is investigating

Insiders Place Their Bets

In related news, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares in the company, valued at $13,531,453.08. The trade was a 29.32% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the sale, the chief accounting officer owned 11,739 shares of the company’s stock, valued at approximately $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 2,070,485 shares of company stock valued at $104,428,169. Company insiders own 12.99% of the company’s stock.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.