Adobe (NASDAQ:ADBE) Hits New 52-Week Low – Time to Sell?

Shares of Adobe Inc. (NASDAQ:ADBE) reached a new 52-week low during trading on Wednesday . The stock traded as low as $271.02 and last traded at $271.93, with a volume of 8286929 shares changing hands. The stock had previously closed at $293.38.

More Adobe News

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Semrush shareholders approved the merger agreement with Adobe — the deal (SEO/marketing analytics) is expected to broaden Adobe’s marketing and data capabilities and create cross-sell opportunities for Experience Cloud customers. Semrush Shareholders Approve Merger Agreement with Adobe
• Positive Sentiment: Adobe is offering unlimited generations in its Firefly AI studio through March 16 — a product push that can accelerate user adoption of paid AI workflows and help defend share vs. competitors. Adobe Firefly Unlimited AI Generations
• Positive Sentiment: Some outlets still rate ADBE as a buy with sizable upside in models — this underpins longer-term bullish analyst conviction despite near-term pressure. Adobe Inc. (ADBE) a Moderate Buy, Analysts See 52% Upside
• Neutral Sentiment: Reported short-interest metrics are effectively meaningless/flat in recent tallies (no material change), so short squeezes are not a driver today.
• Neutral Sentiment: Comparisons to new Apple creative tools note competitive dynamics but conclude Apple isn’t yet an Adobe killer — a watch item for market share over time. Apple’s Creator Studio offers value, but is far from an Adobe killer
• Negative Sentiment: Adobe announced it will discontinue Adobe Animate (shutting down March 1), provoking customer backlash — a PR hit and potential churn in niche creator communities that may pressure sentiment. Adobe Animate is shutting down as company focuses on AI
• Negative Sentiment: Multiple firms have cut price targets or downgraded ADBE recently (UBS, Baird, BMO), which weighs on investor sentiment and reduces near-term analyst support. UBS, Baird Lower PT on Adobe (ADBE), BMO Capital Downgrades to Market Perform
• Negative Sentiment: Broader tech weakness and competitive moves (including Apple’s new bundle) have driven ADBE toward technical support/52-week lows as investors await Q1 guidance and execution proof. What’s Going On With Adobe Stock Tuesday?

Analysts Set New Price Targets

A number of research analysts have commented on ADBE shares. Jefferies Financial Group lowered shares of Adobe from a “buy” rating to a “hold” rating and dropped their price objective for the company from $500.00 to $400.00 in a research note on Monday, January 5th. Wells Fargo & Company dropped their price target on Adobe from $470.00 to $420.00 and set an “overweight” rating on the stock in a research report on Thursday, November 20th. Oppenheimer cut Adobe from an “outperform” rating to a “market perform” rating in a research report on Tuesday, January 13th. TD Cowen lowered their target price on Adobe from $420.00 to $400.00 and set a “hold” rating on the stock in a research note on Thursday, December 11th. Finally, Citigroup upped their price target on Adobe from $366.00 to $387.00 and gave the stock a “neutral” rating in a research note on Wednesday, December 17th. One analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, eleven have issued a Hold rating and five have given a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Hold” and an average target price of $391.81.

Adobe Trading Down 7.3%

The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.53. The business has a 50 day moving average price of $327.29 and a 200-day moving average price of $340.48. The firm has a market capitalization of $111.63 billion, a PE ratio of 16.27, a P/E/G ratio of 1.15 and a beta of 1.51.

Adobe (NASDAQ:ADBE) last posted its quarterly earnings results on Wednesday, December 10th. The software company reported $5.50 earnings per share for the quarter, beating analysts’ consensus estimates of $5.40 by $0.10. The firm had revenue of $6.19 billion for the quarter, compared to the consensus estimate of $6.11 billion. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The company’s revenue for the quarter was up 10.5% compared to the same quarter last year. During the same period in the previous year, the business earned $4.81 earnings per share. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. Analysts expect that Adobe Inc. will post 16.65 earnings per share for the current year.

Insider Buying and Selling at Adobe

In other news, CFO Daniel Durn sold 1,646 shares of the stock in a transaction dated Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total value of $485,323.10. Following the completion of the transaction, the chief financial officer owned 41,995 shares in the company, valued at $12,382,225.75. This trade represents a 3.77% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.16% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in ADBE. Vanguard Group Inc. grew its holdings in shares of Adobe by 0.8% in the 3rd quarter. Vanguard Group Inc. now owns 41,369,395 shares of the software company’s stock worth $14,593,054,000 after acquiring an additional 344,816 shares during the period. State Street Corp boosted its position in Adobe by 1.7% during the third quarter. State Street Corp now owns 20,632,009 shares of the software company’s stock worth $7,277,941,000 after purchasing an additional 352,448 shares in the last quarter. Arrowstreet Capital Limited Partnership grew its holdings in Adobe by 53.3% in the third quarter. Arrowstreet Capital Limited Partnership now owns 5,617,145 shares of the software company’s stock valued at $1,981,448,000 after purchasing an additional 1,952,994 shares during the last quarter. Norges Bank purchased a new position in shares of Adobe in the second quarter valued at $2,029,950,000. Finally, Amundi raised its stake in shares of Adobe by 17.9% during the 3rd quarter. Amundi now owns 4,888,283 shares of the software company’s stock worth $1,711,583,000 after buying an additional 742,646 shares during the last quarter. 81.79% of the stock is currently owned by institutional investors and hedge funds.

Adobe Company Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.