Intuit Sees Unusually Large Options Volume (NASDAQ:INTU)

Intuit Inc. (NASDAQ:INTU) saw unusually large options trading activity on Wednesday. Stock traders acquired 29,545 call options on the company. This is an increase of approximately 229% compared to the typical daily volume of 8,978 call options.

Intuit News Summary

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: RBC Capital reiterated a Buy on INTU, supporting investor confidence that the company’s long-term growth and margin profile remain attractive; analyst support can help stabilize the stock after recent volatility. RBC Capital Remains a Buy on Intuit Inc. (INTU)
• Positive Sentiment: Intuit announced a partnership with Affirm to add buy-now-pay-later to QuickBooks — a product expansion that could increase payments volume, merchant retention and new SMB revenue streams if adoption scales. This is a direct monetization push in its small-business ecosystem. Intuit taps Affirm to bring buy now, pay later to QuickBooks
• Positive Sentiment: New Intuit/Mailchimp report highlights best practices at the opt‑in moment (trust, timing, restraint) — positive for Mailchimp’s product positioning and retention metrics if customers apply the insights, supporting recurring revenue quality. New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
• Positive Sentiment: Intuit’s NFL / 49ers Foundation partnership and Financial Literacy Forum are brand and CSR initiatives that boost public profile and may support user acquisition for consumer products (TurboTax, Credit Karma) over time. Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today’s Generation With Financial Literacy
• Neutral Sentiment: Coverage on how Intuit and YouLend support UK SME capital signals regional product activity; useful for long-term SMB penetration but limited near-term revenue impact. How are YouLend and Intuit Supporting UK SME Capital?
• Negative Sentiment: Oppenheimer cut its price target on INTU from $868 to $696 (still “outperform”), reducing upside expectations and likely contributing to recent selling pressure. Analyst target resets can quickly sway sentiment even when ratings remain positive. Oppenheimer adjusts price target on Intuit to 696 from 868
• Negative Sentiment: Broader market weakness: reports that new AI/legal tools (e.g., from Anthropic) could pressure software and analytics firms hit sentiment across the sector and weighed on Intuit shares this week. This is an industry-level risk rather than company-specific fundamentals. US stocks drop on fears AI will hit software and analytics groups
• Negative Sentiment: INTU hit a new 12‑month low following analyst downgrades and the sector sell-off; the new low reflects short-term momentum pressures even though recent quarter results and guidance remain solid. Intuit (NASDAQ:INTU) Reaches New 12-Month Low Following Analyst Downgrade

Intuit Stock Performance

Shares of NASDAQ:INTU traded up $5.81 during trading on Wednesday, reaching $439.90. The company had a trading volume of 3,912,201 shares, compared to its average volume of 3,161,862. Intuit has a fifty-two week low of $411.11 and a fifty-two week high of $813.70. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39. The stock’s fifty day moving average price is $617.64 and its 200 day moving average price is $663.28. The firm has a market capitalization of $122.41 billion, a price-to-earnings ratio of 30.06, a price-to-earnings-growth ratio of 1.99 and a beta of 1.24.

Intuit (NASDAQ:INTU) last posted its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 earnings per share for the quarter, beating analysts’ consensus estimates of $3.09 by $0.25. The firm had revenue of $3.87 billion for the quarter, compared to analyst estimates of $3.76 billion. Intuit had a net margin of 21.19% and a return on equity of 23.52%. Intuit’s quarterly revenue was up 18.3% on a year-over-year basis. During the same period last year, the firm posted $2.50 EPS. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, equities research analysts predict that Intuit will post 14.09 EPS for the current year.

Intuit Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Friday, January 16th. Stockholders of record on Friday, January 9th were paid a dividend of $1.20 per share. This represents a $4.80 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date was Friday, January 9th. Intuit’s payout ratio is 32.81%.

Insider Activity at Intuit

In related news, CFO Sandeep Aujla sold 1,335 shares of the business’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $629.46, for a total value of $840,329.10. Following the completion of the sale, the chief financial officer directly owned 536 shares of the company’s stock, valued at $337,390.56. The trade was a 71.35% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Richard L. Dalzell sold 333 shares of the company’s stock in a transaction on Thursday, December 11th. The shares were sold at an average price of $659.95, for a total transaction of $219,763.35. Following the completion of the transaction, the director owned 13,476 shares of the company’s stock, valued at $8,893,486.20. This represents a 2.41% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 388,464 shares of company stock worth $255,514,393 over the last 90 days. 2.49% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Intuit

Institutional investors have recently added to or reduced their stakes in the business. Brighton Jones LLC grew its holdings in Intuit by 61.3% during the fourth quarter. Brighton Jones LLC now owns 3,552 shares of the software maker’s stock worth $2,233,000 after acquiring an additional 1,350 shares during the period. Revolve Wealth Partners LLC lifted its holdings in Intuit by 145.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker’s stock valued at $511,000 after acquiring an additional 482 shares during the period. Nicholas Hoffman & Company LLC. purchased a new stake in shares of Intuit during the 1st quarter worth $785,564,000. Sivia Capital Partners LLC grew its stake in shares of Intuit by 23.1% during the 2nd quarter. Sivia Capital Partners LLC now owns 886 shares of the software maker’s stock worth $698,000 after purchasing an additional 166 shares during the period. Finally, Pinnacle Wealth Management Advisory Group LLC grew its stake in shares of Intuit by 20.6% during the 2nd quarter. Pinnacle Wealth Management Advisory Group LLC now owns 954 shares of the software maker’s stock worth $751,000 after purchasing an additional 163 shares during the period. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Analyst Upgrades and Downgrades

INTU has been the subject of several research reports. Wolfe Research reduced their target price on Intuit from $870.00 to $830.00 and set an “outperform” rating for the company in a report on Monday, December 15th. BMO Capital Markets reduced their price objective on Intuit from $870.00 to $810.00 and set an “outperform” rating for the company in a research note on Friday, November 21st. Wall Street Zen raised Intuit from a “hold” rating to a “buy” rating in a report on Sunday, January 11th. TD Cowen began coverage on shares of Intuit in a report on Thursday, January 8th. They issued a “buy” rating and a $802.00 target price on the stock. Finally, Royal Bank Of Canada reiterated an “outperform” rating on shares of Intuit in a research report on Wednesday, January 28th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and six have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $785.12.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.