Snap (NYSE:SNAP) Price Target Cut to $8.00 by Analysts at Wells Fargo & Company

Snap (NYSE:SNAP) had its price objective decreased by equities research analysts at Wells Fargo & Company from $10.00 to $8.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The firm currently has an “equal weight” rating on the stock. Wells Fargo & Company‘s price objective would suggest a potential upside of 52.82% from the company’s previous close.

Other research analysts have also recently issued research reports about the stock. Truist Financial boosted their price target on shares of Snap from $10.00 to $11.00 and gave the company a “hold” rating in a research report on Friday, November 7th. Citigroup boosted their price objective on Snap from $8.50 to $10.00 and gave the company a “neutral” rating in a report on Wednesday, November 12th. Exane BNP Paribas raised shares of Snap to a “strong sell” rating in a research report on Wednesday, January 14th. Piper Sandler reissued a “neutral” rating and set a $8.00 price objective (down from $10.00) on shares of Snap in a research report on Thursday. Finally, Mizuho cut their price target on Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research note on Thursday. Four investment analysts have rated the stock with a Buy rating, twenty-three have issued a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Reduce” and an average price target of $8.86.

Snap Stock Performance

Shares of NYSE SNAP traded down $0.68 during midday trading on Thursday, reaching $5.24. 64,562,434 shares of the stock were exchanged, compared to its average volume of 49,493,320. Snap has a twelve month low of $5.18 and a twelve month high of $11.26. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. The firm has a 50-day simple moving average of $7.68 and a two-hundred day simple moving average of $7.89. The firm has a market cap of $9.00 billion, a price-to-earnings ratio of -17.98 and a beta of 0.83.

Snap (NYSE:SNAP) last announced its earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative return on equity of 21.61% and a negative net margin of 8.60%.The business had revenue of $1.72 billion for the quarter, compared to analyst estimates of $1.70 billion. During the same period in the previous year, the company earned $0.01 earnings per share. The company’s quarterly revenue was up 10.2% compared to the same quarter last year. As a group, analysts anticipate that Snap will post -0.3 EPS for the current fiscal year.

Insider Activity

In other Snap news, CFO Derek Andersen sold 23,715 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $7.83, for a total value of $185,688.45. Following the completion of the sale, the chief financial officer owned 2,972,051 shares in the company, valued at approximately $23,271,159.33. This trade represents a 0.79% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, General Counsel Michael J. O’sullivan sold 70,882 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $8.34, for a total value of $591,155.88. Following the transaction, the general counsel owned 1,854,982 shares in the company, valued at approximately $15,470,549.88. This trade represents a 3.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 1,393,341 shares of company stock worth $11,169,210. Company insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

A number of institutional investors and hedge funds have recently made changes to their positions in SNAP. Empowered Funds LLC increased its stake in Snap by 13.3% in the first quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock worth $352,000 after purchasing an additional 4,754 shares during the period. KLP Kapitalforvaltning AS lifted its position in shares of Snap by 1.5% during the second quarter. KLP Kapitalforvaltning AS now owns 471,300 shares of the company’s stock worth $4,096,000 after purchasing an additional 6,900 shares in the last quarter. Coordinated Financial Services Inc. acquired a new position in shares of Snap in the second quarter valued at approximately $109,000. Blue Trust Inc. grew its stake in shares of Snap by 61.5% in the second quarter. Blue Trust Inc. now owns 6,633 shares of the company’s stock worth $58,000 after acquiring an additional 2,525 shares in the last quarter. Finally, Zullo Investment Group Inc. increased its position in shares of Snap by 12.8% during the second quarter. Zullo Investment Group Inc. now owns 12,040 shares of the company’s stock worth $105,000 after acquiring an additional 1,365 shares during the period. 47.52% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Revenue growth and margin progress: Snap reported ~10% year‑over‑year revenue growth (~$1.72B) and showed improved profitability in Q4, reflecting higher ARPU, Snapchat+ growth and margin expansion. This supports the thesis that monetization is improving even as user metrics soften. Snap Inc. Announces Fourth Quarter and Full Year 2025 Financial Results
• Positive Sentiment: AI as an ad lever: Management emphasized embedding AI across the ad platform to boost advertiser performance and drive more profitable growth — a strategic focus that could accelerate revenue diversification if execution succeeds. Snap Embeds AI Across Ad Platform
• Positive Sentiment: Notable analyst upgrade: Bank of America upgraded SNAP to a buy and set a $10 target, signaling some analyst conviction in a recovery and providing potential support for the stock. Benzinga Analyst Note
• Neutral Sentiment: 10‑K filed: Snap filed its Form 10‑K for the fiscal year ended Dec. 31, 2025 (audited financials available). Routine disclosure; useful for deeper due diligence but not a near‑term catalyst by itself. Snap Inc. Files Annual Report on Form 10-K
• Neutral Sentiment: Unusual options activity: Large call buying was reported around the print, indicating speculative bullish interest or hedging by sophisticated traders — worth monitoring for short‑term flow impact. MarketBeat Options Note
• Neutral Sentiment: Management shift to profitability: Company signaled a strategic pivot toward more profitable growth (reduced marketing, revenue diversification and hardware/subscriptions focus). This is a medium‑term positive but may suppress user growth while the transition happens. TechCrunch Q4 Coverage
• Negative Sentiment: User decline and lower guidance: Daily active users fell ~3M to ~474M and Q1 revenue guidance (~$1.50–1.53B) came in below Street expectations, creating concern that top‑line momentum could slow into 2026. CNBC Q4 Coverage
• Negative Sentiment: Perplexity integration delayed: Snap said its outlook excludes potential sales from the Perplexity AI integration because broader rollout terms aren’t finalized — investors were hoping for near‑term revenue from this partnership. WSJ: Perplexity Delay
• Negative Sentiment: Analyst downgrades and lower targets: Several shops cut price targets (Susquehanna, Rosenblatt, Mizuho) or maintain a negative/neutral consensus; MarketBeat shows an average “Reduce” stance — increasing selling pressure and lowering the stock’s near‑term multiple. Benzinga Analyst Notes
• Negative Sentiment: Technical stress: Coverage noted SNAP traded to record lows and flipped a key support level after the print, which can amplify downside as technical sellers and stop orders activate. Invezz: Technicals

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.