Amazon.com (NASDAQ:AMZN) Price Target Raised to $305.00 at Wells Fargo & Company

Amazon.com (NASDAQ:AMZN) had its price objective raised by analysts at Wells Fargo & Company from $301.00 to $305.00 in a report issued on Friday,Benzinga reports. The brokerage presently has an “overweight” rating on the e-commerce giant’s stock. Wells Fargo & Company‘s target price indicates a potential upside of 47.14% from the stock’s previous close.

A number of other brokerages have also commented on AMZN. Deutsche Bank Aktiengesellschaft raised their target price on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. BMO Capital Markets restated an “outperform” rating and set a $310.00 price objective (up from $304.00) on shares of Amazon.com in a report on Tuesday. Arete Research upped their target price on Amazon.com from $264.00 to $283.00 and gave the stock a “buy” rating in a report on Wednesday, January 21st. Cantor Fitzgerald set a $250.00 price target on Amazon.com and gave the stock an “overweight” rating in a research report on Friday. Finally, Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Fifty-five investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $290.37.

Amazon.com Trading Down 6.9%

AMZN stock traded down $15.40 during midday trading on Friday, reaching $207.29. The company’s stock had a trading volume of 126,515,744 shares, compared to its average volume of 48,202,477. Amazon.com has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a market capitalization of $2.22 trillion, a price-to-earnings ratio of 29.36, a PEG ratio of 1.45 and a beta of 1.37. The stock has a fifty day simple moving average of $233.97 and a two-hundred day simple moving average of $229.91. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.86 earnings per share. On average, equities research analysts predict that Amazon.com will post 6.31 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other news, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the sale, the chief executive officer owned 498,182 shares in the company, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 47,061 shares of company stock valued at $10,351,262. Corporate insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Fairway Wealth LLC boosted its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the third quarter worth $27,000. MilWealth Group LLC raised its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC raised its holdings in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Finally, Cooksen Wealth LLC lifted its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum: Amazon’s cloud unit posted stronger-than-expected revenue and widened operating margins, showing the core growth engine remains healthy and could justify future returns from AI investments. AWS revenue continues to soar
• Positive Sentiment: Tax tailwind for AI buildout: Changes in U.S. tax rules materially cut Amazon’s 2025 cash tax bill, freeing more cash to fund AI and capex without proportionally increasing cash outflows. That improves near‑term funding flexibility for its AI push. Amazon leverages new tax laws to fuel AI buildout
• Positive Sentiment: Analyst conviction remains: Several firms reiterated Buy ratings and multi‑year upside targets (many still in the $250–$315+ range), arguing near‑term margin pressure masks long‑term AI/AWS upside. Analysts double down on AI upside
• Neutral Sentiment: Ads platform and AI agents: Amazon opened an Ads MCP Server open beta and third parties published implementation guides — a constructive step for ad monetization but likely a longer‑term growth driver rather than immediate EPS relief. Clear Ads implementation guide
• Negative Sentiment: Massive capex shock: Management guided to roughly $200B in 2026 capital expenditures (a >50% increase), centered on AWS/AI data centers, chips and infrastructure — a scale that spooked markets over timing and ROI. Amazon projects $200 billion capex
• Negative Sentiment: Earnings miss + reaction: Q4 EPS came in slightly below consensus (reported $1.95 vs. ~$1.97 expected), and the combination of the miss plus the capex guide triggered a sharp after‑hours selloff. Amazon misses 4Q profit estimates
• Negative Sentiment: Analyst downgrades/concerns: A few shops cut targets or issued cautious notes citing AWS share pressures and near‑term margin risk, amplifying the sell‑off. DA Davidson downgrades Amazon

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.