Brokerages Set Roku, Inc. (NASDAQ:ROKU) PT at $118.79

Shares of Roku, Inc. (NASDAQ:ROKU) have been assigned an average rating of “Moderate Buy” from the twenty-eight brokerages that are presently covering the company, MarketBeat Ratings reports. One investment analyst has rated the stock with a sell recommendation, five have issued a hold recommendation and twenty-two have given a buy recommendation to the company. The average twelve-month price target among analysts that have updated their coverage on the stock in the last year is $119.2917.

Several equities analysts have weighed in on the company. Benchmark reissued a “buy” rating on shares of Roku in a research report on Wednesday. Evercore ISI reiterated a “positive” rating on shares of Roku in a research report on Friday, October 31st. Pivotal Research boosted their target price on shares of Roku from $120.00 to $135.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. Wedbush raised their price target on shares of Roku from $115.00 to $130.00 and gave the stock an “outperform” rating in a research note on Thursday, December 11th. Finally, Zacks Research lowered shares of Roku from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, December 30th.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Deep, time-limited discounts on Roku hardware ahead of the Super Bowl should boost device activations and expand ad inventory in the near term; multiple outlets report steep markdowns on the Streaming Stick HD, Streambar SE and Roku TVs which can increase active accounts even if ASPs fall. Kotaku: Roku Goes Big for the Super Bowl Lifehacker: Streaming Stick on Sale AOL: Streaming Stick HD Sale Target Roku TV Deal
• Positive Sentiment: Roku quietly added nine free channels, broadening free content and potentially increasing viewer engagement and ad impressions. This is a low-cost way to grow ad monetization opportunities. Yahoo: Roku Adds 9 Free Channels
• Positive Sentiment: Analyst coverage remains constructive overall (consensus around “Moderate Buy” with several price-target raises), which can support investor confidence despite short-term noise. MarketBeat: Analyst Notes on Roku
• Neutral Sentiment: Roku is testing a home-screen refresh — could improve UX and ad placement long-term but is still in testing. Pocket-lint: Roku Home Screen Refresh
• Neutral Sentiment: Consumer pieces on replacement remotes and buying advice (including warnings about discontinued units) increase retail awareness but are not directional for earnings; useful for monitoring aftermarket demand. MSN: Best Roku Remotes MSN: Avoid Discontinued Roku
• Neutral Sentiment: Heightened investor search interest (Zacks) signals short-term volume/volatility risk but is not a directional fundamental change. Zacks: Investors Heavily Search Roku
• Negative Sentiment: Competitive pressure: a new Fire TV feature is being highlighted as putting Amazon’s Fire TV Sticks ahead of Roku on at least one measure — increased feature parity or superiority at Amazon could pressure Roku’s platform share and pricing power. Pocket-lint: Amazon Feature Ahead of Roku
• Negative Sentiment: Insider selling disclosed — director Neil D. Hunt sold 2,000 shares (filing shows sale around $96.48). While insider sales can be routine, the disclosure can weigh on near-term sentiment. InsiderTrades: Director Sells 2,000 Shares

Insiders Place Their Bets

In other news, insider Gilbert Fuchsberg sold 3,250 shares of the company’s stock in a transaction dated Friday, December 12th. The shares were sold at an average price of $108.78, for a total transaction of $353,535.00. Following the completion of the transaction, the insider owned 59,094 shares of the company’s stock, valued at $6,428,245.32. This represents a 5.21% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, CFO Dan Jedda sold 3,000 shares of the stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $107.56, for a total transaction of $322,680.00. Following the transaction, the chief financial officer owned 87,267 shares in the company, valued at approximately $9,386,438.52. The trade was a 3.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 234,790 shares of company stock valued at $24,878,259. 13.98% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Roku

Institutional investors and hedge funds have recently bought and sold shares of the stock. Blue Trust Inc. grew its stake in shares of Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after buying an additional 204 shares during the period. Aventura Private Wealth LLC acquired a new position in Roku in the fourth quarter valued at $26,000. WPG Advisers LLC acquired a new position in Roku in the fourth quarter valued at $31,000. Westfuller Advisors LLC purchased a new stake in Roku during the third quarter valued at about $30,000. Finally, Root Financial Partners LLC acquired a new stake in Roku during the third quarter worth about $33,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Price Performance

Shares of NASDAQ ROKU opened at $86.05 on Tuesday. The firm’s 50-day moving average is $105.01 and its two-hundred day moving average is $98.99. The company has a market capitalization of $12.71 billion, a PE ratio of -430.23 and a beta of 1.99. Roku has a 12-month low of $52.43 and a 12-month high of $116.66.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.